What's Inside... Chapter 1: Introduction Chapter 2: Executive Summary Chaper 3: The Internet & The World Wide Web: A Quick Review History The World Wide Web Usenet Current User Profiles Demographics and Growth Chapter 4: Electronic Recruiting How Electronic Recruiting Works Benefits for Recruiters Benefits for Client Companies Benefits for Job Seekers Risks The Limits of Electronic Culture

Chapter 5: The Top 25 Electronic Recruiters

• Criteria and Services Overview
• Top 25 Service & Price Comparison
• Using One or More of the Top 25
• Summary

Chapter 6: Strategies & Tactics

• Microniche Marketing
• The Internet as a Component of an Overall Strategy
• Individual Ads
• The Electronic Business Card
• The Electronic Listing
• The Electronic Brochure
• The Interactive Web Site
• The Net-aware Electronic Resource
• Using Usenet
• Multi-channel Distribution
• Building Traffic
• Approximate Startup Costs
• Approxmate Life Cycle Costs

Chapter 7: Strategy, Part 2

• Build a Better Mousetrap
• Acquire a Bodyguard
• Join a Gang and Establish Turf (JAGET)
• Frontal Attack
• The Community Service Approach
• Surrender to Win
• Understand and Solve Real Problems

Chapter 8: Characteristics of a Great Web Site

• Usability
• Marketing
• Authenticity
• Entertainment Value
• Content, Content, Content
• Net Awareness
• Do's & Don'ts In Web Site Development

Chapter 9: Emerging Trends & Forecasts

• Electronic Matching
• E-mail/Fax Integration
• One Billion Web Sites
• The Coming Consolidation
• The Network Economy
• The Changing Role of the Recruiter
• Who's the Advertiser?
• Who's the Employer?
• Who Needs Recruiters?

Chapter 10: Conclusions & Recommendations

• Appendix A: Getting Started On The Internet
• Appendix B: Glossary
• Appendix C: Bibliography

About the author ...

The Recruiters' Internet Survival Guide is authored by John Sumser, founder and CEO of the Internet Business Network (IBN). His Electronic Recruiting News, published on the Web almost daily since October 1995, is the first electronic newsletter for search, recruiting, and placement firms.

Sumser's IBN Web site also tracks all on-line recruiting sites on the Web, and features a listing of his "Top 25 Electronic Recruiters."

In October 1995, Sumser published the 1996 Electronic Recruiting Index. Originally priced at $597.00, this path-breaking volume of more than 550 pages "graded" more than 500 recruiting Web sites, in addition to providing the first complete analysis of Internet recruiting issues.

Now, Staffing Industry Resources is publishing this 203-page paperback version of Sumser's industry analysis, based on the 1996 Electronic Recruiting Index. If you haven't yet read this document, you'll want to order the Recruiters' Internet Survival Guide immediately ... for just $89.50!

You can reach IBN on the Web through: http://www.interbiznet.com.

You can reach the Staffing Industry Report on the Web through: http://www.sireport.com

Recruiters' Internet Survival Guide | Description

The Recruiters' Internet Survival Guide

Besides our industry analyses and newsletters, we help recruiters integrate this new technology into their operations. We've added a detailed description of IBN to the website. We'd love to help you.