As we researched the 3500 Employment sites on the web (for the 1997 Electronic Recruiting Index), several things became clear. Hard statistics on employment advertising performance are impossible to develop. Market effectiveness depends on the market that you are entering. Internet design and enterprise effectiveness are as much "behind the scenes" as they are in the public eye. Each of our "Best In Class" sites (announced last week) and, in fact, all of the Top 100 (announced the week before) are stellar examples of the Recruiting art practiced online. Our jury wrestled long and hard with its final decision.

This year, we're pleased to announce that Net-Temps is our "1997 Electronic Recruiting Site of the Year". With legendary customer service, rapid features roll-out and an unyielding market focus, the Net-Temps team is clearly and successfully focused on helping their clients make placements.

Their resume database, developed as a site demo for Open-Text, is the result of a finely tuned combination of spider technology and the huge traffic Net-Temps has developed in their partnerships with Yahoo! and other major net distributors. Searching the database is facillitated by hotlinks supplied to surround the keywords of your search. (We wrote about this feature in our November 2 Article: "Doing the Resume Sift"). Once candidates have been selected from the search process, Net-Temps produces an online call list so that recruiting can begin.

Jobs advertised on Net-Temps receive very broad visibility. All ads are placed weekly in targeted Newsgroups and on Yahoo!'s series of regional websites. So, a Net-Temps posting is seen widely. By combining multiple channels, Net-Temps ensures that their clients' requirements receive the widest distribution possible.

All of this is accomplished from a single disk supplied by mail. Net-Temps is using the America On Line marketing strategy. They focus on direct mail as a business builder, delivering free disks and a 30 day free trial to their targeted audience. This enables them to control their growth so that they can consistently deliver the highest quality of customer service we've encountered.

A flat decision making structure and a focused service system enables the Net-Temps customer service representatives to fix problems on the spot. They've managed to hire and retain staff who are both technically competent and successful at customer service. You don't spend time waiting for return calls or being passed around the phone lines. They simply fix, explain or both.

If you look around the Net-Temps website, you won't find much: A job search interface, a resume depository and passworded members areas. Decidedly missing from the standard fare are job advice and recruiters tips. The company focuses instead on pure recruiting muscle: advertising distribution and placements.

If you're a third party recruiter, we strongly suggest that you invest immediately in a Net-Temps membership. We don't make this sort of reccommendation lightly.

Congratulations are in order for the Net-Temps team. We're very proud to name them the "1997 Electronic Recruiting Site of the Year"

If you're considering taking your third party recruiting firm (Contract, Permanent placement or Executive Search) online, we highly reccommend two initial actions.

• Join Net-Temps for all of the reasons we've described above, and,
• Join the Recruiter's Online Network.

The combination of the two will give your introduction to Electronic Recruiting the sort of Jumpstart you need to be successful. The two services are quite complementary. Net-Temps will give you reach, distribution and muscle. The Recruiter's Online Network will provide social structure and synergy with other firms.

"Recruiter's Resolutions For 2003:

1. Finally, clear the resumes off my desk
2. Take a speed-reading course to get through resumes faster
3. Find three new places to source good people
4. Lower cost-per -hire (make that, determine cost-per-hire...then lower it!)
5. Find a talent Management system to help with all of the above.

We know what you're up against. And we've got the answer.

Hodes iQ, brought to you by Bernard Hodes Group. From adopting our talent management system or enhancing your own system to providing new sourcing strategies on the web, we have proven solutions to make your recruiting enterprise better. Find out how Hodes iQ and Hodes iQPost can help you in the new year and beyond.

Put Hodes iQ to the test.

Call 888.438.9911 or visit http://www.hodesiq.com today.

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