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December 15, 1995: Amazing Growth
There are now about 750 discrete Employment and recruiting sites listed in Yahoo's Employment Section. This represents a 40% increase in under 60 days. Though the growth is nothing short of amazing, there are still lots of open market niches. We're waiting anxiously for the next generation of sites to emerge.

As if we needed proof of the Net's breadth, Camp Counselors USA recently opened a simple site. The program recruits international workers to act as camp counselors. Is American Employment really so great that International workers are required to staff our summer camps? Any how, the site is as simple as an offering can be in this marketplace.

December 14, 1995: Adams Job Bank On Line
The electronic marketplace changes the definitions of which company provides what services. Adams Job Bank On Line is a great case in point. Adams is a relatively large publisher of Job related books. It would have been easy for them to just publish a website advertising the covers of their best sellers (God knows that there's plenty of that kind of stuff around.)

Instead, they've chosen to tackle the market as a whole. The offer job tips, book orders, job listings, free employer ads (currently). They took a look at their expertise and customer base and decided to provide a broader range of services online than they do otherwise. It's a very comprehensive array of services.

On the downside, their powerful offering is marred by a cluttered set of decisions for the user (and a little unfinished HTML). We think that they'd find better results by streamlining the path through their site. A resume/position matching service would round out the offering and make them a real force to be reckoned with.

There's a powerful lesson here for recruiters who are moving their operations into cyberspace. Non-traditional competitors are going to move into this marketplace with deeper pockets and broader services. As usual, the web is providing an opportunity to rethink strategy and position.

December 10, 1995: Staffing Industry Report
We're back from a two week vacation. As you know, vacation is the universal code word for "workload nightmare". Sorry if you missed your regular pointers to success stories and resources.

We've added Staffing Industry Report to our must read list. The website is a gateway to the best hard data newsletter in the industry.

November 27, 1995: Webgirrls Joborama
From the highly unusual Web-Girrl (not a typo), comes an interesting twist. Webgirrls Joborama is a collection of well defined job listings for members of the Web-Girrls set. Though short, the material and the overall website are well tailored for each other. Both an interesting place to recruit and a solid example of a possible future.

If you want validated gender balance in your recruiting strategy, you'd be wise to consider finding a way to use resources like Web-Girrl.

November 26, 1995: Airline Employment Assistance
There's a strong argument to be made for industry orientation as the key to long term success in online recruiting. The Airline Employment Assistance Corps presents a complex and interesting employment interface to the Airline Industry. Complete with news and the most comprehensive set of airline links on the web, the site takes industry specific employment resources to a new level. There's a curious feature to the system, however. Full access is only available to those who pay a $1 membership fee. We assume that this is a way of separating the wheat from the chaff since $1 couldn't possibly cover the transaction costs.

Lycos, the search engine people, have started tallying the "most popular sites on the Web. Their "count" is based on the number of inbound links from other websites. It was nice to see Career Search Magazine at the top of the Career list. The Lycos top 250 list is another reminder of the importance of linking as a way to promote your site.

With all of the employment services online, what is most surprising about the Lycos list is how few (only 3) recruiters have made the Top 250.

November 23, 1995: Hot Dirs and Promophobia
Publicity and promotion are tricky issues for Recruiting firms. The latest "hot" directories: Excite and Magellan , list only a fraction of the online recruiters that we know about. Take a good look at the resources in PROMOPHOBIA. Getting listed in each of the relevant directories and indices as a key component of doing business online.

November 22, 1995: The Red Guide
Part of using the net as an employment tool means an increased level of public scrutiny. The Red Guide to Temp Agencies is a prime example of a component of the industry's future. Rankings and evaluations based on individual customer's experiences with the agencies in question. It's important to remember that this is a very different environment. One mistake can be very costly.

November 21, 1995: Truck Driver's Job Directory
Not to be out done by the National Employment Job Bank, the Truck Driver's Job Directory has also opened up shop recently. The site features small ads for Truckers.

It's a great concept. Truckers are, surprisingly, some of the most wired citizens of Cyberspace. This implementation, leaves a great deal to be desired.

But, keep your eye on this site and this market niche. If the Truck Driver's Job Directory doesn't make it, there's a nice lucrative electronic agency business to be developed here.

November 20, 1995: The National Job Bank
Funny thing about the World Wide Web. Anyone can throw up a website and say that they're in business.

Take The new National Employment Job Bank, for instance.

The opening page is hard to understand. It lists 50 (one per state) possible links. There are only jobs in 30 of the links. So, the company expects return business from the very people whose time they waste.

In the cases where a job is available, all that is listed is a title and instructions to call a phone number in the Portland, Maine area. No information about the job, no information about the company behind the Website.

Two thumbs down....an excellent example of how not to proceed.

November 19, 1995: Execunet
While we reviewed Execunet in the Electronic Recruiting Index, they're worth mentioning here. The service wraps a networking service around job tips and articles. A cooperative venture among executives and professionals, like this one, is liable to make significant headway in the Net market.

November 18, 1995: Cool Works
Job hunting centers around specialties. We expect that over the next two years, more and more recruiting websites will start to take on vocational specialties. Cool Works is a fine example. This new site integrates resort and National Parks jobs from around the United States. They've managed to define a niche that guarantees a certain range of advertisers. They're early in their development and we expect that they will soon join the net with links and significant content beyond their job postings. This great new entrant even includes info on volunteering in the community that they serve.

November 16, 1995: DSO
In recent correspondence with Tom Rodenhauser, the Associate Editor at Kennedy Publications (you know, the makers of the RED BOOK), he assured us that the Web would never make a difference to Executive Recruiters.

Someone should have told DSO who recently opened their amazingly designed site. A trick they use...their url is listed as:

This saves them the risk of being lost to overloaded Domain Name Servers (the source of dreaded DNS errors). If you want to make sure that you aren't robbed of visitors by wayward services, you might try using your numeric address some places. It's a solid indication of savvy. Once they get up and running, we bet that the content starts to match.

Besides our industry analyses and newsletters, we help recruiters integrate this new technology into their operations. We've added a detailed description of IBN to the website. We'd love to help you.

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Materials written by John Sumser © TwoColorHat. All Rights Reserved.





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