As if we needed proof of the Net's breadth, Camp Counselors USA recently opened a simple site. The program recruits international workers to act as camp counselors. Is American Employment really so great that International workers are required to staff our summer camps? Any how, the site is as simple as an offering can be in this marketplace.

Instead, they've chosen to tackle the market as a whole. The offer job tips, book orders, job listings, free employer ads (currently). They took a look at their expertise and customer base and decided to provide a broader range of services online than they do otherwise. It's a very comprehensive array of services.

On the downside, their powerful offering is marred by a cluttered set of decisions for the user (and a little unfinished HTML). We think that they'd find better results by streamlining the path through their site. A resume/position matching service would round out the offering and make them a real force to be reckoned with.

There's a powerful lesson here for recruiters who are moving their operations into cyberspace. Non-traditional competitors are going to move into this marketplace with deeper pockets and broader services. As usual, the web is providing an opportunity to rethink strategy and position.

If you want validated gender balance in your recruiting strategy, you'd be wise to consider finding a way to use resources like Web-Girrl.

Lycos, the search engine people, have started tallying the "most popular sites on the Web. Their "count" is based on the number of inbound links from other websites. It was nice to see Career Search Magazine at the top of the Career list. The Lycos top 250 list is another reminder of the importance of linking as a way to promote your site.

With all of the employment services online, what is most surprising about the Lycos list is how few (only 3) recruiters have made the Top 250.