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It is better
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John Sumser
Reality
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John Gall
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John Sumser
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My Dog's Bigger Than Your Dog
(September 15, 1999) Pretty soon, we're expecting to see a study showing that CareerBordello has the most traffic of any employment website with advertising on the walls of outdoor latrines in Southern Alabama. Over the past months, an odd sort of macho posturing has taken root in the industry. While we understand that it boils down to posturing for investors, we wonder if the players have lost track of who their customers are and what they want.
The following press release is today's entry in the silliness.
"JobOptions has the foremost employment site presence on the Web, with a 16th place ranking overall" - The Strategis Group (9/99)
JobOptions ranks 16th in Overall Net Visibility Among ALL Sites.
JobOptions ranked 16th among the top 50 advertisers in a study by The Strategis Group, Inc. Sites were logged based on visibility in a survey of 6,972 ads on the top 50 sites between April and June 1999.
According to Jeff Moore of The Strategis Group (http://www.strategisgroup.com/), "We got a lot of expected results, like Amazon, Barnes & Noble, and Microsoft finishing 1-2-3, and a lot of unexpected results, like Enews finishing in the top 10 and online casinos faring as well as branded consumer products." JobOptions at http://www.joboptions.com was the ONLY job site listed.
"JobOptions has the foremost employment site presence on the web, with a 16th place ranking overall", according to Advertising on the Internet: 1999, by The Strategis Group. JobOptions owes this high-ranking position, in large part, to its constant presence on the home pages of its co-brand partners like XOOM.com, which is among most trafficked sites on the 'Net.
JobOptions President Michael R. Forrest said, "I don't know why anyone would be surprised by our successes online, especially when compared to other job sites. We're in the business of creating the best network of sites for our clients and users. We believe in and know how to use the Internet. And we're not out to impress investors with our advertising dollars."
Based in Washington, D.C. with offices in London and Singapore, The Strategis Group was founded in 1964 and is a global telecom consulting and market research company, providing consulting and research on the Internet, wireless, competitive telephony, and cable and satellite industries.
To conduct this study, The Strategis Group entered 6,972 Internet ads on the top 50 websites into a database. Each ad was weighted according to whether it was a banner or a button, the traffic of the site, and whether it was on the home page or not. 'Net Presence' is the resulting composite measure of advertising visibility on the Internet.
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The Top 30 Advertisers on the Web
Rank |
Advertiser |
Category |
1 |
Amazon |
books |
2 |
Barnes & Noble |
books |
3 |
Microsoft |
computer/portal |
4 |
NextCard Visa |
credit cards |
5 |
CDnow |
music |
6 |
First USA |
credit cards |
7 |
1-800-Flowers |
flowers |
8 |
eBay |
auction sites |
9 |
Enews |
gen. merchandise |
10 |
Network Solutions |
site services |
11 |
Lowestfare |
travel |
12 |
Onsale |
computer |
13 |
Visa |
credit cards |
14 |
Sun Microsystems |
computer |
15 |
GM |
autos |
16 |
JobOptions |
employment |
17 |
uBid |
auction sites |
18 |
Netscape |
portals (comptr.) |
19 |
Datek |
finance |
20 |
Borders |
books |
21 |
AT&T |
telecom |
22 |
Discover Brokerage |
finance |
23 |
Autobytel |
auto sites |
24 |
iVillage |
community |
25 |
AOL |
portals |
26 |
Freeshop |
gen. merchandise |
27 |
FTD |
flowers |
28 |
At Hand Yellow Pages |
online reference |
29 |
John Hancock |
insurance (fin.) |
30 |
Disney |
kids |
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