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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser

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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

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  • Tidbits

    (December 22, 1998) According to reliable sources, the TMP superbowl ads will be used to announce a new website that combines OCC and the MonsterBoard into a single gigantic entity. Based on OCC's technology and designed for hipness, the combined entity will have a significant chance of becoming and staying the largest single JobSite. We wonder, as we have in the past, whether this kind of consolidation is cannibalization or synergy.

    Research Tip: Associations
    As we get deeper into the development of an Online Recruiting Strategy, you'll want to be increasingly aware of Professional Organizations and Associations. Here are the best starting points:

    - John Sumser, © TwoColorHat. All Rights Reserved.

    Internet Recruiting Strategy II

    (December 21, 1998) It's surprising how little attention is really paid to the development of an adequate definition of a company's recruiting needs. The top level questions (see last week's column) in Online Recruiting are the beginnings of a comprehensive problem statement. Without a clear definition of recruiting requirements (over a five year time frame), the notion of a "strategy" is silly at best.

    The essence of a Recruiting Strategy is the development of sources of candidates and potential candidates. Like any network or supply development process, the critical elements are relationship stability and something that resembles brand recognition. Credibility translates directly into supply reliability. Consistency is often more important than quality. Well known companies have an easier time in certain segments.

    If this sounds like MBA-speak, accept our apologies. The implementation of a Recruiting Strategy is a marketing problem and carries the baggage of marketing jargon. In simple terms, a standing requirement for "left-handed astrophysicists" is best facilitated by a simple, consistent outreach to the "American Society of Left-Handed Astrophysicists", the alumnae and undergraduate programs of the schools that produce them and the scholarly journals that serve them. If your standing requirements exceed a certain threshold, offering useful professional material for these professional on your website is an absolute must.

    Besides being a marketing problem, Recruiting Strategy requires the breakdown of the traditional boundaries between hiring managers and recruiters. After all, who knows better where the candidates are and what interests them than the actual hiring manager (at least in theory)?

    Much fuss is made about "media planning". The central question is simple...where are the candidates likely to get their news, professional and entertainment information? That's the easiest place to find them.

    In a coming article, we'll cover the top level strategies of media planning, the integration of a website and the use of various job boards in support of an Internet Recruiting Strategy.

    - John Sumser, © TwoColorHat. All Rights Reserved.

    Customized Onsite Consulting

    (Early Winter, 1998) Over the past four years we have had a large number of requests for Onsite Consulting. We are continually looking for new and improved ways to help with your Recruiting needs. We are now offering personal one-on-one Consulting in "Advanced Searching Techniques".

    We've recently added Nicky Gordon to our staff. Nicki is a seasoned recruiting research professional and an acclaimed trainer with extensive hands-on experience solving sourcing problems with the Internet. She will be delivering these customized training programs in which:

    • We will explain how to make a clean move to web recruiting as the principal source of prospective candidates
    • You will receive the tools needed to search the Internet effectively including A CD with over 30 Software Tools to get you started.
    • You get the full benefit of our "Advanced Searching And Sourcing Seminar" without having to leave the office.
    • You gain the knowledge needed to use Spiders and Robots, advanced Search Engine Techniques, Candidate Pool Access and the development of Just-In-Time Sourcing techniques. We'll teach you the skills and tools used by visionary recruiters.
    • You will get a detailed course of action; we will walk you through the steps involved in going from Job Order to Placement.
    • All Examples are done Online specifically tailored for your operation.
    Book your On-site consulting today. The fee for each One-Day Onsite Consulting is $2,500 plus Expenses. We are offering a discount to previous Seminar Attendees, our way of saying Thank You for your continued business. We would like to help set the techniques you've learned into action. Please contact us for more information.

    Contacting Us
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