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Research Tip: Associations
As we get deeper into the development of an Online Recruiting Strategy, you'll want to be increasingly aware of Professional Organizations and Associations. Here are the best starting points:

• American Society of Association Executives Online Directory
• Directory of Organizations a list of organizations on the IGC Networks
• Nonprofit Organisations on the Internet
• Webpages of Scholarly Societies from the University of Waterloo.
• TechExpo Directory of Technical Informationa at academic institutions
• Yahoo directory for professional organizations
• www server for US Federal government and U.S. Federal Government Agencies. These sites provide a list of US government departments available on the web.
• UK Government Pages Organisation Index

- John Sumser, © TwoColorHat. All Rights Reserved.

Internet Recruiting Strategy II

The essence of a Recruiting Strategy is the development of sources of candidates and potential candidates. Like any network or supply development process, the critical elements are relationship stability and something that resembles brand recognition. Credibility translates directly into supply reliability. Consistency is often more important than quality. Well known companies have an easier time in certain segments.

If this sounds like MBA-speak, accept our apologies. The implementation of a Recruiting Strategy is a marketing problem and carries the baggage of marketing jargon. In simple terms, a standing requirement for "left-handed astrophysicists" is best facilitated by a simple, consistent outreach to the "American Society of Left-Handed Astrophysicists", the alumnae and undergraduate programs of the schools that produce them and the scholarly journals that serve them. If your standing requirements exceed a certain threshold, offering useful professional material for these professional on your website is an absolute must.

Besides being a marketing problem, Recruiting Strategy requires the breakdown of the traditional boundaries between hiring managers and recruiters. After all, who knows better where the candidates are and what interests them than the actual hiring manager (at least in theory)?

Much fuss is made about "media planning". The central question is simple...where are the candidates likely to get their news, professional and entertainment information? That's the easiest place to find them.

In a coming article, we'll cover the top level strategies of media planning, the integration of a website and the use of various job boards in support of an Internet Recruiting Strategy.

- John Sumser, © TwoColorHat. All Rights Reserved.

Customized Onsite Consulting

We've recently added Nicky Gordon to our staff. Nicki is a seasoned recruiting research professional and an acclaimed trainer with extensive hands-on experience solving sourcing problems with the Internet. She will be delivering these customized training programs in which:

• We will explain how to make a clean move to web recruiting as the principal source of prospective candidates
• You will receive the tools needed to search the Internet effectively including A CD with over 30 Software Tools to get you started.
• You get the full benefit of our "Advanced Searching And Sourcing Seminar" without having to leave the office.
• You gain the knowledge needed to use Spiders and Robots, advanced Search Engine Techniques, Candidate Pool Access and the development of Just-In-Time Sourcing techniques. We'll teach you the skills and tools used by visionary recruiters.
• You will get a detailed course of action; we will walk you through the steps involved in going from Job Order to Placement.
• All Examples are done Online specifically tailored for your operation.