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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser

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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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Top 100: Industry Enablers
(September 22, 1998) In every market sector, there are companies that operate in a way that causes the rest of the industry to flourish. Though it rarely shows immediately in their bottom line, their contribution extends beyond immediate needs and into the actual creation of the marketplace. Today's segment of the Top 100 awards recognizes the firms that carry the weight in the Electronic Recruiting Industry.

We've given the Bernard Hodes Advertising / Career Mosaic Complex our best in class award for pushing the industry to new heights. Focused on the job board business, the firm has stuck to its knitting while expanding the broad understanding of the business. They don't appear to be competing with their customers. From the vision that produced CareerMosaic to the continuing commitment to excellence that produced a number of our Top 100, Hodes and Mosaic enable the industry by setting the standards.

By now, everyone with even a modest amount of experience in the business, realizes that the largest costs in online recruiting are internal. Processing incoming resumes, posting jobs, measuring and controlling traffic, quantifying results and objectives and the constant training required to make the tools work eat huge amounts of overhead. Most of the members of our Industry Enablers list help fight the creeping growth of these costs.

A great deal of very interesting experimentation is going on in the Resume / Applicant Tracking arena. Both Hot Jobs and Career Builder enter the playing field with products that include a management back end. HireSystems and Personic are building fully featured tools (the Personic offering includes a limited spider as a part of the core kit).

Automating the pickup and delivery of job postings is simply going to be the way things are done in the future. Junglee, recently acquired by Amazon, defined and developed this segment of the business. Smaller and scrappier CareerCast demonstrates that a small site can include these "big player" features.

Somehow, I-Search has managed to land several interesting site development projects. The idea that a single entity can deliver solid database integration and web design has been a part of the ad agency business. They're setting a breakout model (even if customer satisfaction remains on the low side.)

The recent marriage of Excite and Classifieds2000 has produced an awe inspiring product. Classifieds2000 invented the job broadcasting business and has converted it into a serious advertising franchise. With supplemental packages, the service looks to become a serious competitor for customer dollars. The award is for the development and perfection of advertising distribution.

If you want to see the best written, most effective job postings in the business, visit DreamJobs. This Hotwired product chugs along, quietly setting the standards for excellence in copy, targeting and community development.

Finally, a number of Recruiting resources have appeared online during the past year or so. We're pleased to have spawned, sponsored and facilitated our blossoming competition. We take this "Industry Enabling" stuff very seriously. The best of the new breed is a site called the Recruiter's Network.

We'll be in New York City for the next several days. As we walk the 1999 Electronic Recruiting Index around the halls on Madison Avenue, we'll be telling the story of an industry that is rapidly coming of age. These industry enablers are a critical part of the process.

- John Sumser, © TwoColorHat. All Rights Reserved.

Top 100: Industry Niches

(September 21, 1998) Realistically, the long haul future of the huge job boards is questionable. Between declining resume volume and the web's ability to target discrete niches, being observably "large" is turning into a liability. While there will be solid revenue from newcomers for the foreseeable future, sophisticated recruiters are increasingly turning to small niche markets. If you look closely at the winners in our "Industry Niche" segment, you'll see the fingerprints of larger operations trying to find their way into the smaller spots.

The awards for industry niches are very specific. If you want to hire Truck Drivers, go to For Pharmacists, Pharmacy Week is your best bet. Seasonal Workers? Use Cool Jobs. As a result, we've decided not to identify a "best on class" for the overall category. They are, uniformly, the best places to find specific types of candidates.

This year's best Niche Recruiting Sites are:

Niche Best Site(s)
Banking Jobs For Bankers
BioTech BIOCareer Center
College Grads College Grad Job Hunter
College Students and Alumni JobTrak
Contract Technical CE Weekly
HealthCare HealthCareerWeb
Health Care HealthOpps
High End Temps DICE
High End Temps Net-Temps
Hispanic Careers Saludos Career Web
Insurance Insurance Career Center
Military Transition Corporate Gray Online
Non-Profits Community Career Center
Outdoor Jobs CoolWorks
Phamrmacy Professionals Pharmacy Week
Recruiting Network (splits) Top Echelon
Recruiting Network (community) Recruiter's Online Network
Resume Database (Technical) Passport Access
Truck Drivers

The accomplishments, trends and positions of the other entrants are covered in detail in the 1999 Electronic Recruiting Index. We're particularly excited about our quantitative evaluations of over 50 Job Boards. The Industry out briefings, scheduled for the second full week of October, are turning out to be exciting gatherings of the key players. Ordering information for either or both is on the last page of the Executive Summary.

- John Sumser, © TwoColorHat. All Rights Reserved.

Recruiting Online:
Fall 1998 Seminar Series

(September 21, 1998): We will be delivering seminars in 18 cities this Fall.

Searching and Sourcing Techniques (The Toolkit)
Faced with an overwhelming array of possibility, Recruiters are swamped with opportunities to waste time on the web. In this seminar, you will learn how to mine the data fields and use your Internet Recruiting time effectively. The one day presentation covers spidering, flipping, and depth searching...all of the tools required to unearth the passive candidate. Our emphasis is on the integration of the Internet into your daily Recruiting activities. The course includes a A CD Chock-Full Of Net Software and Tools.

Seminar Schedule
Sep 23: Hartford, CT
Sep 25: New York City, NY
Sep 28: Princeton, NJ
Sep 30: Reston, VA
Oct 02: Nashville, TN
Oct 05: Detroit, MI
Oct 07: Tampa, FL
Oct 09: Toronto, Canada
Sep 23: Los Angeles, CA
Sep 25: Walnut Creek, CA
Sep 28: Las Vegas, NV
Sep 30: Denver, CO
Oct 02: Schaumburg, IL
Oct 05: Houston, TX
Oct 07: St Louis, MO
Oct 09: San Francisco, CA

Graduates receive:

  • $2,000 In Special Offers From 5 Online Recruiting Services
  • A One Year Subscription ($395 Value) To Our Subscription Only Web Site
  • A CD with over 30 pieces of useful software
  • All Course Materials

    Enroll today, seats are still available. There is a discount available for early registrations. The seminars have a Retail price of $995. If your payment is received by September 1, there is a $150 discount. For Payments received by September 11, the savings is $100. We also offer group discounts You can learn more about the seminars, register online or call our sales office (415) 377-2255 to register.

    Contacting Us
    Call, fax, write, email. We'd love to talk about your project.

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