interbiznet: The Recruiting News

The Recruiting News

Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Tell us at

Our Rate Card

Recruiting Trends


Recruiting Eyeballs Resume

(Over 60)

Company Job Listings
(Over 4000)

Email to IBN


It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser

© 2013 interbiznet.
All Rights Reserved.

Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

Go Home

Click On Our Sponsors

Daily News. Archived Weekly. Click Here For The Current Issue.

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers
Risk Reduction
(August 28, 1998) Heightened competition for a dwindling pool. That's the basic premise of most of the efforts going on in the industry today. Chasing the active job seeker, a carryover from our roots in classified advertising, is a part of the question. It is not the most interesting part, however.

As the pandering intensifies, the cost to acquire an active candidate (getting them to visit your website or read your job posting) is starting to approach the cost of ferreting out a passive player. While the costs are becoming similar, the tactics are very different.

The active job hunter is in a risk taking posture. The passive player is (almost by definition) risk averse. The same tactics that attract a person looking to put better food on the table can frighten a player who is (at least somewhat) happy with the current grocery quality.

One way of thinking about the issue: the happier a person is in their current job, the more relationship is required to pry them out. Trust and security, which are relatively minor issues with active seekers, take precedence with the passive player. Delivering trust and security online is very different from delivering a database of jobs. It takes reliability, a constant stream of changing value and some form of personal connection.

Free Email

(August 27, 1998) CareerBuilder has followed CareerMosaic's lead and launched a free email service. Free email accounts help online job boards overcome a sticky problem. Email on the company system is the property of the company. Since most online job hunting happens during work hours, the bet is that job ad response rates will improve as the result. Remember the ethics discussion a couple of weeks ago?

CareerMosaic has the market sense to drive innovation. CareerBuilder can sniff out the next trend better than any of the other players. Expect to see Free Email proliferate rapidly among the top 20 or so players. It's a smart move.

It's also the likely beginning of a round of technical improvements to the existing business model. Any strategist worth the paycheck has been eyeing the up and coming Excite Careers Network. Fully integrated in the Excite machine, the technical and market engine of Classifieds2000 are being groomed to deliver a full featured player. Since Excite seems to be setting the stage for freebies, we expect that Recruiting Industry players will have little choice but to follow.

The interesting thing about this development is that it narrows the line between active and passive job hunters. Free services are liable to root out any currently employed candidate with a hint of willingness to move. For this group, free email means risk reduction. From an active candidate's perspective, entering the market is all about risk reduction.


(August 26, 1998) Job Access introduces itself with the following confusing pitch:
JOB access provides a place where people with disabilites (sic) can seek employment, confident that they will be evaluated solely on their skills and experience. ....By taking a few minutes to post your resume online, you increase your visibility to companies that are looking for qualified people with disabilities. enables a job hunter to plow through all of the jobs posted on all of the job boards from a single interface. It's the reinvention of Usenet.

We like the design at ActiJob, a bi-lingual Canadian tool. It's simple and red. We like red. It also has a neato remote control. We like remote controls. We like knowing that a remote control is called a tele-commande in French. We like navigating through folders and clicking on stuff. Clicking is fun. We enjoy looking at neato designs and cool stuff while we wait. It's just like going to the dentist. We like going to the dentist. We really like waiting a long time in the dentist's office. It's just like ActiJob.

We hate the design at Passport Access...garish, blinking, badly executed. It reminded us that virtual reality inevitably causes nausea.

But, we love the central product.

  • Over 230,000 full text technical resumes.
  • Broadcast Email Function.
  • Private notes on any resume stored for later review.
  • Resume storage in multiple personal folders.
  • Multiple email of resumes. At $800/year it's an incredible bargain.

    Did You Miss Us?

    (August 25, 1998) Wow! We spent yesterday buried in the results of our Recruiter's survey. With 2,620 responses, the databases stuffed, the queries done and the analysis nearly complete, we began our annual ranking process. What an eye opener.

    The industry is mature enough so that rankings based on look and feel are beyond useless. The data, collected from all of those recruiters, allowed us to rank sites based on the following characteristics:

    • Customer Satisfaction
    • Results Quality
    • Market Penetration
    • Sales Force Effectiveness
    • Near Term Investment Potential
    • Long Term Investment Potential
    We will be releasing some of the evaluations as a part of the publication of the 1999 Electronic Recruiting Index. (If you want to know more about the 1999 ERI, download our current print newsletter)

    One very interesting thing is emerging from the data.

    At best, paying customers are unimpressed with the quality they are receiving. At best! When we talk to the proprietors of job boards and related services about their quality problems, they always point to the incredible price pressure that they face. They claim to be unable to increase quality at the current price points.

    Our survey data is showing that price is not the issue for paying customers. Results, customer service and education are what matters.

    - John Sumser

    Recruiting Online:
    Fall 1998 Seminar Series

    (August 02, 1998): We will be delivering seminars in 18 cities this Fall.

    Searching and Sourcing Techniques (The Toolkit)
    Faced with an overwhelming array of possibility, Recruiters are swamped with opportunities to waste time on the web. In this seminar, you will learn how to mine the data fields and use your Internet Recruiting time effectively. The one day presentation covers spidering, flipping, and depth searching...all of the tools required to unearth the passive candidate. Our emphasis is on the integration of the Internet into your daily Recruiting activities. The course includes a A CD Chock-Full Of Net Software and Tools.

    Seminar Schedule
    Sep 21: Boston, MA
    Sep 23: Hartford, CT
    Sep 25: New York City, NY
    Sep 28: Princeton, NJ
    Sep 30: Reston, VA
    Oct 02: Nashville, TN
    Oct 05: Detroit, MI
    Oct 07: Tampa, FL
    Oct 09: Toronto, Canada
    Sep 21: San Diego, CA
    Sep 23: Los Angeles, CA
    Sep 25: Walnut Creek, CA
    Sep 28: Las Vegas, NV
    Sep 30: Denver, CO
    Oct 02: Schaumburg, IL
    Oct 05: Houston, TX
    Oct 07: St Louis, MO
    Oct 09: San Francisco, CA

    Graduates receive:

  • $2,000 In Special Offers From 5 Online Recruiting Services
  • A One Year Subscription ($395 Value) To Our Subscription Only Web Site
  • A CD with over 30 pieces of useful software
  • All Course Materials

    Enroll today, seats are still available. There is a discount available for early registrations. The seminars have a Retail price of $995. If your payment is received by September 1, there is a $150 discount. For Payments received by September 11, the savings is $100. We also offer group discounts You can learn more about the seminars, register online or call our sales office (415) 377-2255 to register.

    Contacting Us
    Call, fax, write, email. We'd love to talk about your project.

    All material on this site is © 1995, 1996, 1997, 1998 by IBN:
    (The Internet Business Network), PO Box 2474, Mill Valley, CA 94941
    Send comments to

  • interbiznet this week
    (thru August 30, 1998)
    Fall Seminar Schedule
    (bottom of this page)

    1st Steps

    In The Job Hunt

  • VayKayShun
  • Back Issues

    Marketing And Design

  • Web Bloat
  • Utility/Futility


  • interbiznet Listings
         - Associations
         - ATS Companies
         - Public Companies
  • interbiznet Trends (New)
         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)
         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • Integrated Employment
          Branding Presentation
  • 2003 Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics

    Last Week's ERN

    Aug 23, 1998
  • Fall Seminar Schedule
  • Smoke, Mirrors
  • TechWeek
  • Y2K Opportunities
  • Ethics
  • Ads R Us ERN Archives

    Past Issues
    Recruiting Seminars
    About interbiznet
    interbiznet publications
    Coming Soon: Tour This Site