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is more
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser

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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Click OK to receive our occasional print and email Newsletters

  • Check the headlines affecting your world: Recruiter's Daily Newswire.
  • Download the Winter '98 issue of our print newsletter. Requires Adobe Acrobat Reader.
  • Download the Spring '98 issue of our print newsletter. Requires Acrobat. Writing And Positioning Job Ads
    (April 9, 1998) The job posting opens with this paragraph:
    As corporate America's wet dream - a low-cost advertising medium with an ever-expanding audience - the Web has become a proliferation of product plugs and repurposed content from other media. Not so in the case of NOVA Online.(emphasis added)
    Apart from the language, the remarkable thing about this job posting is that it was positioned as a news item in Wired Magazine's online News Service. Wired, who also publish a Recruitment advertising Service called Dream Jobs, titled the news article "Intern Dream Job". Everyone who received yesterday's Wired email got a pointer to the "story".

    Is it news or is it an ad? We'll leave the question to the journalism scholars who are still busy counting the number of angels on the head of a pin. We think you should grasp several key things from this little example

    • If you simply view the web as an advertising extension of print, you're missing huge opportunities to discover candidates
    • The web is best seen as a way of communicating
    • The distinction between ads and news is much fuzzier on the web than it is in other areas (You can't always tell the difference)
    • Writing a job posting is not the same as copying language from a job requisition
    • Job ads need to be positioned so that they will be seen by the right audience
    With those issues in mind, take a look at Dream Jobs. The site contains a treasure trove of well written job postings that clearly target their audience.

    Human Beings learn to use new tools by analogy. If we don't understand something, we compare it to a known quantity and make decisions from there. It's a useful approach to skills acquisition.

    The problem with this tactic is that it often creates a "mindset" problem. If you view the web as a different form of News Media, you'll make a series of assumptions about what works and what doesn't. You'd assume, for example, that classified advertising deserves its own section. Posting jobs on job boards is a symptom of this mindset.

    The positioning of a job posting as a news story shatters these notions. The important question is how to reach your potential candidates, not where to post your jobs. It's not nearly as subtle as it sounds at first.

    Life's A Beach

    (April 7, 1998) You might have noticed that we missed our start of the week column. After a couple of road-intense years, we're on a well-deserved week long visit to a small beach on the Northern California Coast. The offices are still open. Customer service is dying to enroll you in one of our seminars.

    You might, if you're new to the newsletter, take the opportunity to explore our archives. We've been covering the evolution of Online Recruiting for nearly four years now. The archives are full of history and solid recruiting advice.

    We'll be down to a couple of columns this week. Stay tuned.

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    Recruiting Online:
    Advanced Seminar Series

    (March 16, 1997): Our educational series has been expanded. We will be delivering seminars in 12 cities this Spring. We will be offering both of our successful courses, updated to reflect the changing web environment.

    Seminar I: Management, Strategies and Tactics
    Don't jump on the bandwagon to be cool. Don't use technology without a clear view of the payback. This intense seminar addresses the questions any manager, owner or director should ask before continuing to invest in Electronic Recruiting. It is designed for owners, managers and section heads. We're offering it in 3 cities this Spring.

    Schedule For Seminar I
    April 29: San Francisco
    May 12: New York City
    May 15: Chicago, IL

    Seminar II: Advanced Searching and Sourcing
    Learn how to mine the data fields. This one day presentation covers spidering, flipping, and depth searching...all of the tools required to unearth the passive candidate. The course includes a A CD Chock-Full Of Net Software and Tools.

    Schedule For Seminar II
    May 01: San Francisco
    May 04: Chicago, IL
    May 06: Denver, CO
    May 06: Columbus, OH
    May 08: Toronto, ON
    May 11: New York, NY
    May 13: Austin, TX
    May 15: Atlanta, GA
    May 18: Irvine, CA
    May 18: Princeton, NJ
    May 20: Boston, MA
    May 20: Seattle, WA

    Graduates receive:

  • $2,000 In Special Offers From 5 Online Recruiting Services
  • A One Year Subscription ($395 Value) To Our Subscription Only Web Site
  • All Course Materials

    Enroll today, seats are still available. There is a discount available for early registrations. The seminars have a retail price of $995. If your payment is received by April 15, there is a $150 discount. For Payments received by May 1, the savings is $100. We offer an additional discount of $100 for each member in a group of 2 or more.

    You can learn more about the seminars, register online or call us at the office (415.377.2255 or 800-358-2278) to register.

    Contacting Us
    Call, fax, write, email. We'd love to talk about your project.

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    Send comments to colleen@interbiznet.com

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