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(April 9, 1998) The job posting opens with this paragraph:
As corporate America's wet dream - a low-cost advertising medium with an ever-expanding audience - the Web has become a proliferation of product plugs and repurposed content from other media. Not so in the case of NOVA Online.(emphasis added)Apart from the language, the remarkable thing about this job posting is that it was positioned as a news item in Wired Magazine's online News Service. Wired, who also publish a Recruitment advertising Service called Dream Jobs, titled the news article "Intern Dream Job". Everyone who received yesterday's Wired email got a pointer to the "story".
Is it news or is it an ad? We'll leave the question to the journalism scholars who are still busy counting the number of angels on the head of a pin. We think you should grasp several key things from this little example
Human Beings learn to use new tools by analogy. If we don't understand something, we compare it to a known quantity and make decisions from there. It's a useful approach to skills acquisition.
The problem with this tactic is that it often creates a "mindset" problem. If you view the web as a different form of News Media, you'll make a series of assumptions about what works and what doesn't. You'd assume, for example, that classified advertising deserves its own section. Posting jobs on job boards is a symptom of this mindset.
The positioning of a job posting as a news story shatters these notions. The important question is how to reach your potential candidates, not where to post your jobs. It's not nearly as subtle as it sounds at first.
Life's A Beach
(April 7, 1998) You might have noticed that we missed our start of the week column. After a couple of road-intense years, we're on a well-deserved week long visit to a small beach on the Northern California Coast. The offices are still open. Customer service is dying to enroll you in one of our seminars.
You might, if you're new to the newsletter, take the opportunity to explore our archives. We've been covering the evolution of Online Recruiting for nearly four years now. The archives are full of history and solid recruiting advice.
We'll be down to a couple of columns this week. Stay tuned.
(March 16, 1997): Our educational series has been expanded. We will be delivering seminars in 12 cities this Spring. We will be offering both of our successful courses, updated to reflect the changing web environment.
Seminar I: Management, Strategies and Tactics
Schedule For Seminar I
Seminar II: Advanced Searching and Sourcing
Schedule For Seminar II
Enroll today, seats are still available. There is a discount available for early registrations. The seminars have a retail price of $995. If your payment is received by April 15, there is a $150 discount. For Payments received by May 1, the savings is $100. We offer an additional discount of $100 for each member in a group of 2 or more.
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