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(March 27, 1998) The web is a regional thing. The trend, softly emphasized by Metro Yahoo! sites, is increasingly important for well targeted recruiting. Though they often lack the design sophistication of national providers, regional job boards are coming into their own. They uniformly offer direct access to the intersection of geography and discipline. Some of our favorites are:
The future of job postings as a recruiting tool is somewhat limited. But, in a time of declining response rates, these precision targeted tools offer an interesting alternative.
Regionalization is not restricted to geography. Imagine, if you will, that professional specialties also constitute regions. We just discovered a marvelous tool for recruiting writers at The Write Resource called The Write Jobs. Currently free, the system will ultimately evolve into a fee based advertising tool. It's audience is what makes it a strong player. By reaching writers where they surf, you overcome the largest obstacle in most advertising efforts: getting your message in front of the right group.
There are two paradoxical trends. On the one hand, it takes less and less effort to have your job postings seen by potentially huge audiences. Unfortunately, results appear to diminish as the audience grows. On the other hand, micro-niche recruiting using very targeted advertising in or on sites with direct geographic/regional appeal reaches smaller audiences with potentially higher returns.
It's a lot more work to find, nurture, manage and use the micro-niche tools.
Alone among the big players, Career Mosaic is attending to this dynamic with its vertical integration program. Tie ins in the Health, Finance, Insurance and Electrical Engineering worlds allow them to respond rapidly to the trend toward regionalization.
(March 26, 1998) Why is William Payson's badly designed website getting lots of traffic while yours languishes in the doldrums? Because he found a market niche and cornered it. Senior Staff 2000 offers a database of retired IT professionals who are capable of helping in Year 2000 problem solving. As a result of pulling the database together, Payson has become a de facto spokesman for retired IT workers.
Besides being a very useful resource, Senior Staff 2000 points out the importance of having a clear marketing target. It's an old saw...find a need and fill it.
The site also includes pointers to a not very well pruned but quite eclectic set of resources for the Year 2000 problem.
(March 25, 1998) TMP (the parent company of Monster Board, OCC et all) reported internet related sales of over $18 Million in their annual report. This shows a growth rate of nearly 200% over the previous year and appears to be nearly 15% or their recruitment advertising income.
O-Hayo Sensei is a twice monthly newsletter for (mostly teaching and other English language-related) jobs in Japan. The email newsletter offers free job postings in this niche.
We continue to find it odd that JobStuff is the only regular email we get from a Netscape-In-Box based news service. After all, they're part of an Australian classified advertising consortium. The self described "groove webzine" covers various facets of work with links to employment ads. American job services could learn a bit from their irreverent style and substance.
Mectronics bears a closer look. The simply executed newsletter is wrapped around a database of Manufacturers and Distributors in the Electronic and Electrical Components business. It appears to be a useful tool for engineers and purchasing agents in the world or Electrical and Electronic Engineers. The database is a hard to use way to find manufacturers of competing products.
What's interesting about the service is that it is so clearly focused on a very particular set of workers and their needs. It's the kind of spot that give an ad solid reach into the passive marketplace.
They are decidedly not positioned as a carrier of recruitment ads. This, in itself, makes them an attractive opportunity.
Classifieds2000 (we got it right!) continues to expand their reach with recent agreements to post the ads of Best Software Inc. and HR Sites International Inc. to their network of 130 advertising carriers.
Remember TechRegistry? The early web pioneer continues to evolve in leaps and fits. Now billing itself as the "nation's leading employment information company" (somebody send them a copywriter), the service offers a database of over 1.4 Million professionals.
Is IT Real?
(March 24, 1998) The IT labor shortage is the subject of major discussions these days. The basic question seems to be "Is it real?". Current articles on the subject include:
The key to the current debate is contained in a paragraph buried in the San Jose Mercury's story:
If the administration fails to come through for industry, Republicans believe it will help them pry loose the grip the Clinton-Gore team seems to have on the allegiance of Silicon Valley technocrats, GOP staffers say.Of course!
Is there a labor shortage? Currently, there are statistically more workers than jobs...across all aspects of the workforce. The "problem" is acute in urban/suburban areas and less acute at the rural/small town end of the spectrum. It's not distributed evenly across the United States. Rather, it's more pronounced in places where there are lots of employers and less aggravated where there aren't many. Duh.
It's as simple as declining birth rates.
When the statistics work against you, the best defense is a good offense. The claims that the shortage doesn't exist all involve individual anecdotal evidence. In other words, there is no labor shortage because this guy or that gal couldn't get a job. It's called a "Poster Child" Campaign. As long as the political battle continues, expect to see more poster children. They will all have sad and heartfelt stories to tell.
Meanwhile, the jobs go unfilled and the shortage gets worse.
Like any shortage, a labor shortage is conditional. Many factors can be managed to control some of the impact. For instance:
Our advice? Learn to ignore the poster children, you'll be seeing more of them. Meanwhile, the shortages in your company will require a dramatic revision in your recruiting approaches.
More Than A Tool For IT
(March 23, 1998) We have, off and on, chronicled the evolution of the Transportation industry's recruiting methods. Somehow, it's counter-intuitive to think that truck drivers and pilots are among the most savvy Internet users. But, if you stop to think about it, who has a greater need?
As long as five years ago, most truck stops were fully equipped with modem ports. If you want to understand digital, satellite based data communications, ask a long haul trucker. It's easy to imagine rest stops full of big rigs with owner-operators chatting away in AOL rooms or other forums.
It's not surprising to discover that there are a full array of recruiting/job hunting services targeted directly at this subset. They range from a resume broadcasting tool to more mundane job postings on company sites
(March 16, 1997): Our educational series has been expanded. We will be delivering seminars in 12 cities this Spring. We will be offering both of our successful courses, updated to reflect the changing web environment.
Seminar I: Management, Strategies and Tactics
Schedule For Seminar I
Seminar II: Advanced Searching and Sourcing
Schedule For Seminar II
Enroll today, seats are still available. There is a discount available for early registrations. The seminars have a retail price of $995. If your payment is received by April 15, there is a $150 discount. For Payments received by May 1, the savings is $100. We offer an additional discount of $100 for each member in a group of 2 or more.
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Spring Seminar Schedule
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