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(March 20, 1998) Are you following our Marketing and Design Newsletter? You might not know that it is the oldest continuously published online newsletter on the subject. Each day, we take a website or design issue and use it to illuminate the principles of doing business on the web. Today's article, for example, covers a Recruiting site called WinJobs. It's an Indian site for IT professionals. The newsletter is currently written by John Blower who delivers some of our seminars.
A ramble through the archives of the newsletter will give you a fairly interesting look at the history of the web, the evolution of tools and our solid recurring emphasis on design as the basis of solid web business. Many of the principles we describe have remained unchanged since the beginning.
It's pretty important to understand that the technology will always feel like it's getting away from you. The very nature of information technology is that it appears to move very quickly. In the Marketing and Design Daily, we've always tried to present an alternative case.
While the technology is fleet footed, business objectives evolve at a much slower pace. We encourage you to place business objectives well ahead of technology and its implementation. Otherwise, you have the cart before the horse.
The really critical question is "What are you trying to do?" or, "What Business are you in?" The technology should always serve that end.
The Marketing and Design Newsletter is designed to keep that idea squarely up front. Let the competition plow the fields of the latest and greatest techniques. By focusing on design and marketing, you can prosper while they learn a lot at the bleeding edge.
(March 19, 1998) Here are a number of useful sources for candidate sourcing and background checks:
(March 18, 1998) It's been an amazing time. We watch the Net Temps customer base as one way of gauging the growth of online recruiting. Last year at this time, the entrepreneurial service had just acquired its 250th customer. It was cause for great celebration.
Today, they have over 1,000 customers. That's 400% growth in one calendar year.
Their site retains its leadership in simplicity through many design changes. That's a tough game to continuously win. By paying deep attention to usability, growth hasn't become the driver behind a problem. Many job posting operations have real problems with "scalability". Growth seems to make the systems increasingly harder to use.
The funny thing is that the mainstream press seems to be taking no notice of the growth in volume, profitability and aggregate results in our industry. The stories are full of laments about the "death of content" and the general lack of web business models.
(March 17, 1998) Recruiting in the NonProfit sector? Opportunity NOCs has assembled an interesting alliance of advertising venues, online and off. With various operations in
At $40 for a 30 day listing, the service offers valuable focused reach at an affordable price point.
The operation appears to have been organized by The Management Center, a consulting firm devoted to improving the operational effectiveness of non-profit organizations.
It's an interesting example of a national audience with regional targets. The participants all reach their regional objectives through a larger effort.
We've just announced our Spring Seminar schedule (see below). We'll be visiting 12 cities during May. Enroll now. There are substantial discounts for early registration and groups.
(March 16, 1998) The net is beginning to overtake phone traffic. According to an MIT Study, "The Internet will carry more communications traffic than conventional telephone voice circuits in the United States by the end of this year." With phone call pricing dropping below $.05 per minute and reach rapidly expanding, we imagine that the net will rapidly supercede the phone companies as a principal method for carrying phone conversations as well.
We're big fans of Geoffrey A. Moore's Crossing The Chasm which describes the way that decision makers commit to using a new technology. In his latest book, The Gorilla Game, Moore describes approaches that small investors can use to survive in the high-tech sphere. Since a decision to use (or not use) a specific internet approach constitutes an investment, we think you ought to check out his ideas.
Today's Washington Post contains a nifty little article from a fellow who trains Web Users. Read it to get another perspective on what users want.
How not to do it? In an innovative push, BestJobsUSA is including hot linked teasers in Information Week Daily (an email service for IT folks). Unfortunately, clicking on the URLs yields the following result:
for one of the following reasons:"
It's not a credibility booster. If they can work the kinks out, they've got a potentially great tool for reaching passive IT folks.
Our quote of the week comes from the Red Herring (a sort of upscale version of Wired Magazine)
Our own strategy is to contain our enthusiasm, hold steady, and build to last. Admittedly this is a difficult task for a media company these days. That is why a little dose of ancient Chinese philosophy can be instructive. According to the Ju philosophy of Confucius and his followers, the noble-minded man has four basic virtues. One of these is Chih, the wisdom to understand the way of heaven and find one's natural place in the cosmos. In the capitalist world, one way to verify that you have found your proper place is to look at your bottom line. While our peers are sloshing in red ink, we are focusing on making money. We would like to be around in the next decade.We agree!
(March 16, 1997): Our educational series has been expanded. We will be delivering seminars in 12 cities this Spring. We will be offering both of our successful courses, updated to reflect the changing web environment.
Seminar I: Management, Strategies and Tactics
Schedule For Seminar I
Seminar II: Advanced Searching and Sourcing
Schedule For Seminar II
Enroll today, seats are still available. There is a discount available for early registrations. The seminars have a retail price of $995. If your payment is received by April 15, there is a $150 discount. For Payments received by May 1, the savings is $100. We offer an additional discount of $100 for each member in a group of 2 or more.
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