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(January 15, 1998) The Internet is not a mature working environment. It is painfully important to keep this in mind as you develop your approach to Online Recruiting. The new medium is evolving rapidly. Today's solid judgement is tomorrow's folly.
In today's edition of the 1st Steps: Marketing and Design Daily (written by John Blower who teaches our search techniques seminar), we cover a new tool called Alexa. Wildly praised by Internet pundits, Alexa tries to add reference information to your web explorations. The software places an additional toolbar to your desktop. From the toolbar, you can sometimes see what looks like very useful information about site ownership, traffic volumes, ratings, similar sites and freshness of the content. Unfortunately, the information is often wrong.
We used Alexa to look at the Monster Board which is clearly one of the two most popular, high traffic career websites. Alexa reported the site as a low traffic service, unpopular with users, containing out of date information. We know that the reality is quite different.
The experience reminded us of the old Sufi story about the blind wise men and the elephant. ("It's a hose." "No, it's luggage." "No, it's like a tree trunk." "No, it's like a broom.") Each of the wise men was sure that the piece of reality that they could touch represented the whole.
You want to be sure that your use of the web is as effective as possible. To do so requires you to understand that what looks like the truth is usually just a perspective.
The question is complicated by the fact that the web turns truth into falsehood at a phenomenal rate. Today's success stories are tomorrow's bad investments. It's best to see the web as a series of windows of opportunity. Like the stock market, the trick is knowing when to get in and when to get out.
There may well be a useful future for Alexa. Like many new Web products, the idea is sound but the implementation leaves a lot to be desired. Driven by revenue requirements the product gets marketed anyhow. Caveat Emptor.
The Techie Shortage
(January 14, 1998) As the result of a small conference in Berkeley, CA this week, the IT/IS worker shortage is in the news again today. The shortage is rapidly spreading to non-IT companies who depend on these professionals to keep their operations running. Expect this story to be the coffee break conversation over the next week or so.
Here are some key resources to keep you up to speed:
A Typical Search
(January 14, 1998) We know that there are still plenty of recruiters who believe that the web is a passing fad. Over the weekend, we had the chance to do some consulting for a Restaurant in search of a chef. At first blush, it seems like a harder than usual kind of placement. Many would argue that the web's bias towards high-tech would make the Hospitality industry a non-starter in Electronic Recruiting. Hardly.
We looked at our friends at NationJob Network for starters. Their heavy emphasis on access by industry and region makes them an easy place to start. Sure enough, there was a Hotel/Restaurant Industry subsection. NationJob Network's emphasis one "one click accessibility" makes them a logical starting point..
We then took a look at the Restaurant Industry Professional Associations and Trade Magazines (on Yahoo!). From there, a minimum of clicking yielded the resumes of 7 chefs and a couple of job posting boards for the industry.
We recommended that our client advertise with the trade magazines and review both sets of resumes.
If you can recruit a chef online, who's missing?
1st Steps In The Hunt
(January 12, 1998) Our Job Hunting Newsletter, 1st Steps In The Hunt, is really designed for both Recruiters and Job Hunters. Today's columns are great examples. The tips for searching the net for work may as well be advice for positioning your recruiting operations. Check it out.
(December 08, 1997): Our educational series has been expanded. We will be delivering seminars in 15 cities this Winter. We will be offering both of our successful courses, updated to reflect the changing web environment.
Seminar I: Management, Strategies and Tactics
Seminar II: Advanced Searching and Sourcing
Graduates of both receive:
Enroll today, seats are still available. There is a discount available for early registrations.
This is our Winter 1998 Seminar Schedule. We be delivering both seminars in each city.
Call our offices for more information at (800) 358-2278
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