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Microsoft, Our View
(December 19, 1997) Have you used the latest versions of Internet Explorer? You might remember that, as recovering Macintosh addicts, we're in the camp of the least likely to rally behind Gates and Company. Our view is decidedly pragmatic.

If we were a part of the Netscape crowd, we'd be scared indeed. Not because Microsoft is an evil empire intent on global domination, but because Version 4.0 of the Microsoft browser offers real competitive differentiation. We don't want to spend our lives worrying about "minor" incompatibilities between tools. We want our team clearly focused on doing real work. The current Microsoft product is a powerful step in that direction.

As a company specializing in Internet Research, we've spent literally thousands of hours cleaning up data retrieved from the web. Both Microsoft and Netscape products were guilty of lousy integration with our desktop tools. IE 4.0 solves that question. We want more of the same.

With IE 4.0, our staff moves gracefully between applications using research data to draw conclusions instead of spending hours reformatting.

We think that the Netscape contingent ought to focus its energy competing to provide us the tools we need. Instead, they seem to be hell bent on breaking the ones that work.

It's a pity that the Department of Justice has been coerced into such a shortsighted view. We'd urge our readers to get Office '97 and Internet Explorer. With those tools in place, you'll be making productive use of the web in a relatively short time.

We'll let you know the moment that a competitive product is offered by someone other than Microsoft. We're adults trying to get things done. We hope that the Silicon Valley contingent will begin to focus on our needs. Microsoft certainly has.


(December 17, 1997) If you want a lot of good information about writing and distributing press releases on the web, drop by the Internet News Bureau. You'll find a well organized page of links to PR information of all kinds. Most are required reading before you start your first press release.

Wonder where you can find a huge list of search engines and directories? Go to the Internet Sleuth and look through the thousands of directories and search engines they have categorized to help you get around. You could easily spend the rest of the weekend at the Sleuth doing submissions.

Clickz is a site you should bookmark.

NetMechanic has two services, a link checker and an HTML validator. We haven't tried the HTML validator, but if it is as good as their link checker, we'll probably be impressed. BTW - It's all free.

With their link checker, you can check the links on one page, or on your whole site. The link checker can be run 'while you wait' or you can submit your job and go about your business and pretty soon you'll get an email telling you where to see your results on an HTML page. A nice side note: the link checker handles frames based pages, unlike a lot of the others.

Take a trip over to Gap Mtn Technologies to see a site built around a promotional program instead of around its product.

Newspapers (and a global morsel)

(December 16, 1997) They're starting to call the Baltimore-Washington Metropolitan area the "Netplex". The nickname is meant to distinguish the DC area from Silicon Alley (NY) and Valley (CA). It appears to deserve a name since it represents the third largest concentration of internet related businesses in the US.

We bring this little tidbit up because we've been reconsidering the role of Newspapers. Yesterday, we gave the online recruiting industry a short swift kick for hanging on to old paradigms. We're sort of obligated to puzzle out the next step.

The question is, "What do newspapers traditionally do and what is their role in our new economy?" It's not so simple. Most folks in the newspaper business are so tuned into what they do that they've forgotten why they do it. We see the newspapers as regional economic engines. By providing a solid home for tombstone advertising and the gray market, newspapers have traditionally been the vehicle of choice in the cash economy.

When you think about recruitment advertising, there's a very large question: "What should a newspaper's role be in regional economic development?" Should newspapers be delivering value to all of their advertising customers as a group?

If you think about the "Netplex", you can imagine that there's a solid base of programming talent. After all, someone had to write all the code for Social Security, fingerprint identification and various Pentagon projects. What's hard to imagine is a deep source of creative talent. One simply doesn't use the words government or bureaucracy and creative in the same sentence. So, if you ran the Washington Post, what would your obligation be?

Well, we think they've made an interesting start at answering the question. It's no accident that "What Color Is Your Parachute?" has its home at thewashingtonpost.com The feature draws surfers from all over to poke around the Post's site. It's our current evidence that some newspapers are taking their regional economic development responsibilities very seriously.

According to a Wired article:

The Post devoted a recent two-part series to the issue, saying companies were starting to revamp plans because they couldn't find enough workers. High-tech job vacancies in northern Virginia alone now number 19,000, according to the Center for Innovative Technology, which forecasts the creation of an additional 112,000 jobs over the next five years.

We wonder if they're tooting their own horn enough. It's a great model but quite difficult to bill. From across the room, we're betting that the Post has chosen a very high road. It looks like they've emphasized responsibility over revenue. It's a move that is likely to have a much higher payback than one that focuses exclusively on the money.

Recruiting overseas? Comprende is a web based service that allows you to create email in English and have it arrive in a language of your choice. Those in the know suggest translating the note back into English before you send it. With that quality check in mind, the service is liable to expand your reach.


(December 15, 1997) It's important to understand that contemporary Electronic Recruiting approaches are artifacts. Revolutionary technology is absorbed in well defined phases. We're just moving through those phases.

Looking back, the very earliest efforts were simply a way of translating recruitment advertising practices directly to the web. Job listings and databases of job listings are nothing more than primitive reengineering of the staid newspaper approach.

This time last year, Net-Temps launched its pioneering service. Featuring a spider driven resume database, the service broke real ground in innovation. It was the beginning of the second phase. The classified advertising approach begins to fall apart under the pressures of "do-nothing recruiting". Building on the spidered model, this approach harvests your material from your site. Rather than submitting ads to the publisher, the publisher collects them from you.

It's a step forward, but we're still stuck in the early phases of applying the technology.

The transition difficulties are compounded by major demographic changes. For generations to come, there will be more jobs than workers in the American economy. This means that the core readership of classified employment advertising is in a major decline. If you check around, you will hear horror stories about print and electronic advertising that doesn't work in spite of a large investment. That's a symptom of the demographic change.

Last week, Neilsen (the television audience measurement people) released a study that counted 58 Million people online. The next phases of Electronic Recruiting are going to focus on them. The question isn't "how do I get my ads online?" It is "how do I reach the clearly qualified subset of online users who might be candidates for my openings?".

While the third phase of online recruiting will still have an enormous technical bias, it will solidly focus on the second question.

Recruiting Online:
Advanced Seminar Series

(December 08, 1997): Our educational series has been expanded. We will be delivering seminars in 15 cities this Winter. We will be offering both of our successful courses, updated to reflect the changing web environment.

Seminar I: Management, Strategies and Tactics
Don't jump on the bandwagon to be cool. Don't use technology without a clear view of the payback. This intense seminar addresses the questions any manager, owner or director should ask before continuing to invest in Electronic Recruiting.

Seminar II: Advanced Searching and Sourcing
Learn how to mine the data fields. This one day presentation covers spidering, flipping, and depth searching...all of the tools required to unearth the passive candidate. The course includes a A CD Chock-Full Of Net Software and Tools.

Graduates of both receive:

  • $2,000 In Special Offers From 5 Online Recruiting Services
  • A One Year Subscription ($395 Value) To Our Protected Web Site
  • All Course Materials

    Enroll today, seats are still available. There is a discount available for early registrations.

    This is our Winter 1998 Seminar Schedule. We be delivering both seminars in each city.

    Feb 02: San Francisco, CA
    Feb 04: Los Angeles, CA
    Feb 06: Dallas, TX
    Feb 09: Atlanta, GA
    Feb 11: Chapel Hill, NC
    Feb 13: Columbia, MD
    Feb 16: Princeton, NJ
    Feb 18: New York, NY
    Feb 20: Boston, MA
    Feb 23: Cleveland, OH
    Feb 25: Minneapolis, MN
    Feb 27: Chicago, IL
    Mar 02: Kansas City, MO
    Mar 04: Seattle, WA
    Mar 06: Silicon Valley, CA

    Call our offices for more information at (800) 358-2278

    Contacting Us
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