Suggestions?

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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• The moderator determines which postings to include and which to exclude. This keeps the signal-to-noise ratio high by filtering;
• Moderators can guide, lead, and facilitate the discussion;
• Discussion lists are interactive--which is a basic and extreme power of the Internet;
• Moderator/owners can "grow" a community (such as can exist in cyberspace) by focusing on a particular interest group.

Audette has been a moderator since 1995 and has more than 8,500 subscribers. Although it is likely that a new list will not see such numbers initially, a few well placed notices on the Internet can draw people's interest. With initial diligence and patience, you can create your own push -- and have its content be that which attracts those whom you hope to recruit.

There are loads of job seekers in Internet land. There are also loads of newsgroups and Web sites dedicated (supposedly) to helping those seekers find their dream job. But there are only a pitiful handful of discussion lists for job seekers, according to Liszt. But those that do exist are very targeted and include "Employment Issues Concerning Blind People" and "Software Jobs Weekly". There are certainly other areas of employment that seekers are interested in which could become terrific fodder for you.

For customers, the company offers a series of white papers including notes on leadership, the Year 2000 problem and a fascinating piece on the Future of the Net.

For Job Hunters, there's a referral program, free online training and well written job postings that are tied to related openings.

It's clear that Matrix wants to build a considerable portion of their enterprise online. This is a standard setter worth studying.

Imagine being a job hunter faced with the prospect of wading through all of those ads. At a minimum 5 minutes per site, the 4,000 pages would take 330 hours of concentrated surfing. And, we've just scratched the tip of the iceberg.

We hear a lot of success stories from recruiters who believe that they succeeded because they were smart. We increasingly see the early successes as a question of timing, not brains. If you want long term web success, look at players like Matrix Resources who are investing in the web as a business, not as a plaything. As usual, standing out against a noisy background will require marketing savvy and investment.

If you imagine knowing the name of your candidate before he or she arrives at your site, you're closer than most.

As you know, push technology is the stuff that comes to you in your email box or through your browser that you have indicated an interest in. In other words, rather than you going out to surf the Web in search of information, that same information comes to you. Or does it?

Drummond Reed, co-founder of Intermind, the company that created the push notification system called Intermind Communicator, was interviewed by Crispin. Reed's take on the future of push technology is interesting to consider.

According to him, push technology will

"fundamentally be a solution to information overload....[and will grow to offer] intelligent channels with an evolving topic list."

We've tried several of the push technology providers and have yet to be utterly amazed and have yet been delivered from surfing the Web.

Push technology has its place and it is true that as it matures the content providers will probably become more adept at sussing out our needs and providing us with the appropriate content. However, push technology is a filter system which creates, in effect, the same result as a horse wearing blinders. Only a narrow path is seen while the greater whole is missed.

There is a great deal of information out there on the Internet. Plowing through it takes time and making sense out of it all takes intelligence. Push seems to offer an easy fix. But, over-reliance on this technology creates a rather parochial vision, created by and dependent upon those who provide the content.

Sure, have a few channels push your topics your way. But continue your own searching so that what is new doesn't start to elude you. Or, take it another step.

Create your own pushed content. Start a discussion list with a commercial mailing list programs such as LISTSERV. Determine a topic that will interest those you hope to recruit. Notify Liszt that the list exists. Send out a few notices. This way you become the provider of the content.

And, the collector of names.