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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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Browsers and News
(July 11, 1997): We have become serious fans of the latest Netscape suite of Internet tools (4.0). Embedded bookmark filing capabilities and a much easier to use interface give the browser a chance at becoming an important competitive intelligence tool.

One way of thinking about the Net is that it is a very messy unified database that grows faster than any individual could keep up with. This means that core recruiting research tasks require great discipline and focus. Part of the process of sourcing new candidates with the web is going to include discovering new pools of candidates.

A funny story we hear repeated around the industry is seeing "counters" on resume pages. You can be sure that your researchers haven't been working hard enough when they see resumes that have had over 1,000 visitors. But, the definition of "hard work" is going to include some very frustrating to watch random web surfing (if you want to keep your advantage).

The new Netscape browser increases the odds that discipline can be applied to the discovery component of web research. It builds the link filing and prioritizing capability right into the process.

Security Problems?

(July 10, 1997): There has been much talk recently over the issue of Internet security, with companies falling over themselves - and each other - to announce the latest, super-secure encryption software.

But how prevalent are breaches of security on the Internet?

Dr. John Howard of the Computer Emergency Response Team has published his Ph.D. dissertation on trends in Internet security from 1989 to 1995, through analysis of some 4,300 reported incidents.

The research accomplished the following: 1) development of a taxonomy for the classification of Internet attacks and incidents, 2) organization, classification, and analysis of incident records available at the CERTŪ/CC, and 3) development of recommendations to improve Internet security, and to gather and distribute information about Internet security.

This is engrossing if somewhat dry stuff, but the essence is that security incidents were generally found to be decreasing relative to the size of the Internet.

Estimates based on the research indicated that a typical Internet domain was involved in no more than around one incident per year, and a typical Internet host in around one incident every 45 years.

Reorts of the death of Internet security seem to have been somewhat exaggerated.

You can find the full report at http://www.cert.org/research/JH Thesis/

Privacy: A Personal Responsibility

(July 09, 1997): For a minimum of hassle, Pretty Good Privacy (PGP) will get you all of the confidentiality you could possibly need. In some cases (offers and sensitive inquiries), sharing the tools and techniques of cryptography can simultaneously cement your relationship (with candidate or client) while decreasing the likelihood that your conversations will be at risk. Here are the basic links:

Knowing What You Want
(July 08, 1997): As simple as it seems, most recruiters flunk the "knowing what you want" test when it comes to their online presence. Like any tool, the Internet is useful only if you have a clear idea of what you hope to accomplish with it. With the net, it's as simple as "you must know how to use it and you must know where you want it to take you."

Clear ideas, in this case, means having quantifiable performance objectives and goals. You need to answer questions like:

  • What categories of visitor do you want to attract?
  • Why would they come to your site?
  • Are there tangible cost reductions that you expect the web to bring to the rest of your business (reduced phone traffic, decreased resume acquisition costs, reduced time in status meetings)?
  • How do you plan to measure the savings?
  • How many visitors do you want?
  • How much are you willing to pay to acquire each visitor?
  • What results do you want from each visitor?
  • What will distinguish your site from your competition?
Without solid answers to these questions, your efforts are liable to result in significant expenditures without corresponding results.

Perhaps the most important question to answer is: "How will the website be integrated into daily operations?" As long as the business and the site are separate entities, your staff will be far removed from the day to day use of the net as a business tool.

Pre-Employment Screening

(July 07, 1997): Deciding whether to build an investigative team in house versus using an outsourced service used to be bound by your neighborhood. Using the web to accomplish background checks allows you to take advantage of labor rate variations around the country. Here are a few of the companies that offer candidate checks as a part of their business.

  • Accurate Data Service
  • Affiliated Information Resources, Inc
  • Alexander Information Group creators of BakTrak
  • Background Information Services
  • Connell, Mary A. Ed.D.ABPP
  • Creative Services, Inc. offer a free newsletter
  • D & D Pre-Employment Screening, Inc.
  • EMPFacts
  • Employers Testing and Screening Technologies, Inc. (personality tests)
  • Informus Pre-Employment Screening
  • Integrity Center Inc. tutorial and free newsletter
  • National Credit Information Network lots of useful information
  • National People Finders
  • Personal Profile
  • StafTrack automated online services
  • T-R Information Services

    Advanced Internet Recruiting Seminars

    (June 23, 1997): We're delivering Seminars around the country in the Summer. The schedule is below. Clicking on the city will take you to a map and information about the hotel:
  • Just Announced
  • July 14 - Atlanta, GA
  • July 16 - Chapel Hill, NC
  • July 18 - Reston, VA
  • July 21 - Philadelphia, PA
  • July 23 - New York City
  • July 25 - Boston, MA
  • July 28 - Indianapolis, IN
  • July 30 - Denver, CO
  • August 01 - Seattle, WA
  • August 04 - San Francisco, CA
  • Click here to learn more about the seminars and register online. Class size is limited to 30 per seminar. The seminars run from 9:00AM to 4:30PM. Take a look at a list of companies who have been to the seminars.

    See a detailed index of our past issues

  • Week Ending July 06, 1997
    • Tidbits
    • Slow, Slow
    • Medium=Message
    • Why People Leave
    • Audience Balancing
  • Week Ending June 29, 1997
    • Email Etiquette
    • Workforce Changes
    • Employment Projections
    • Hits and Stats
    • Overload
  • Week Ending June 22, 1997
    • Net Growth
    • Good PR
    • Who's Recruiting?
    • Net Demographics
    • PEOs Online
  • Week Ending June 15, 1997
    • References
    • Right Coast Careers
    • Newspaper Mania
    • Aleph
    • Cover Your Assets
  • Week Ending June 08, 1997
    • Not Just Resumes
    • Hodes
    • More Junk Mail
    • Survey Sez
    • Ad Service
  • Week Ending June 01, 1997
    • Bad Design, Bad Timing
    • The Last War
    • Mail Security
    • Gimmicks
    • Fed Stats
  • Week Ending May 25, 1997
    • Blueness
    • What Works
    • Job Smart
    • Consolidation
    • Marketing Your Site
  • Week Ending May 18, 1997
    • Searchbase
    • Email
    • Job Smart
    • Specialty Recruiting
    • What's an Ad?
  • More Archives

    The past 21 months of the Electronic Recruiting News

    More Archives
    "Recruiter's Resolutions For 2003:

    1. Finally, clear the resumes off my desk
    2. Take a speed-reading course to get through resumes faster
    3. Find three new places to source good people
    4. Lower cost-per -hire (make that, determine cost-per-hire...then lower it!)
    5. Find a talent Management system to help with all of the above.

    We know what you're up against. And we've got the answer.

    Hodes iQ, brought to you by Bernard Hodes Group. From adopting our talent management system or enhancing your own system to providing new sourcing strategies on the web, we have proven solutions to make your recruiting enterprise better. Find out how Hodes iQ and Hodes iQPost can help you in the new year and beyond.

    Put Hodes iQ to the test.

    Call 888.438.9911 or visit http://www.hodesiq.com today.

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    Copyright © 2013 interbiznet. All rights reserved.
    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
    Mill Valley, CA 94941

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