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Reality
is more
complex
than
it seems.
John Gall


It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser


Everything required
to move from
the Industrial Age
into the
Knowledge Age
has been invented
and will soon
be put into place.

Redgate


Programmability
underlies diversity
which gives
the consumer
more options.

Regis McKenna




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  • JobLynx


    (January 24, 1997): Back in September, we offered a somewhat harsh view of JobLynx, a startup who began their site promotion before they'd really fleshed out their site.

    Understanding Cookies


    (January 23, 1997): While most recruiters are not directly involved in web site technical implementation, it's important to understand the potential of the different technologies and operating features. Much of what programmers are writing in languages more complex than HTML, has enormous implications. Articles on these evolving technologies while prolific are usually written for the "techies". Commercialization of the World Wide Web: The Role of Cookies is a paper which provides a very good explanation of how cookies work, how they are currently being used to track information about user behavior, and their marketing implications -- both positive and negative. The paper was written by five students in the MBA Electronic Commerce program at the Owen Graduate School of Management at Vanderbilt University, and is written primarily for a marketing audience. It keeps the technobabble to a minimum and may well inspire you to think about the use of cookies in your offerings.

    Thinking About Effectiveness


    (January 22, 1997): Is bigger better? We wonder sometimes. When investing in Online advertising, we'd suggest that you look at your expenses a couple of ways. If you're going to work with a large company with thousands of job listings you have to ask yourself two questions:
    • What is the likelihood that a given job ad will be seen?
    • What are the lowest expectations you have about response rates per dollar spent?
    The answer to the question "Should I use the services of company X" is a combination of the two.

    We've been thinking about the case in which a given service has 10,000 job ads and 100,000 visitors. All other things being equal, the odds are that a particular ad will be seen 10 times. Of course, all other things aren't equal. If the traffic through the database is composed of dentists and you're looking for a teacher, the odds could be lower for an ad for a teacher. You can't really tell about the variations in the probability that an ad will be seen unless you know some fairly detailed things about the database.

    If 4% of the traffic is teachers and and 2% of the listings are ads for teachers, the likelihood that the ad will be seen is higher than the revese situation. The point here is that to make a clear decision about whether or not a particular system will work for you (at least initially) involves asking detailed questions that are specific to your circumstances.

    Many of the larger job listing companies keep detailed records of both the number and trends in their database searches. Ask someone to explain the statistics to you. You want to be able to compare the volume of ads in the disciplines that you search with the volume of searches (or visitors) who have the credentials you're after. Trend information is better than the specifics of a given day or week.

    Things change quickly. It's useful to stay abreast of the trends and statistics for the companies you use. You are likely to discover that a service that once was effective for you diminishes while your second or third choice improves over time.

    The second component of your decision to use a job listing service is actual performance. We suggest tracking the qualified responses you receive from each ad you post. You should be able to determine trends that are specific to each service and your requirements.

    Not all job posting services are useful for all circumstances. Like everywhere else in the world, determining which service works best for you is ultimately your responsibility.

    1997 Electronic Recruiting Index


    (January 20, 1997): Over the past 75 days, we've been slaving over the new edition of the Electronic Recruiting Index. Yesterday, we shipped the finished product to our (very patient) prepublication customers. The book is a wonder to behold in two volumes. It includes:
    • Detailed planning for placing online Employment ads
    • A section written for managers of Internet Projects
    • Pricing comparisons of 75 key Recruiting sites
    • A detailed analysis of the Top 100 websites
    • A Directory of over 5800 Online Recruiters
    • A solid look at the Recruiting Industry in 1996
    • Forecasts and Trends for 1997and beyond
    • The Impact of Demographics on Recruiting
    • Motivations and Entry costs for the Various Market segments
    If you are:
    • In the business and considering a change in strategy,
    • Considering entering the business, or
    • Trying to stay abreast of the changing landscape
    You probably want to give this report a solid reading.

    Meanwhile, we're strutting around the office like proud parents.

    Recruiters' Internet
    Survival Guide


    (AUGUST 01, 1996): It's here and we're proud. Staffing Industry Resources has published the Recruiter's Internet Survival Guide by our editor, John Sumser.
    Order your copy today.

    See a detailed index of our past issues



    More Archives
  • Week Ending January 19, 1997
    • Promotion Tools
    • PR Guidelines
    • ESpan New Features
    • What Journalists Want
    • Career Post Remade
  • Week Ending January 12, 1997
    • Browser PlugIn
    • Extranet
    • Search Tools
    • Free Is Not a Market Strategy
    • Security
  • Week Ending January 5, 1997
    • More Research Tools
    • Winer's Webmasters
    • 1996 In Review
    • Prettier With a Lobotomy
    • Good News For Newspapers
  • Week Ending December 29, 1996
    • Net As Recruiting Tool
    • Navigator 4.0
    • More About Newspapers
    • Domain Names
    • Newspapers
  • Week Ending December 22, 1996
    • Specialty Recruiting
    • Perspective
    • Staying Abreast
    • The College Market
    • Names
  • Week Ending December 15, 1996
    • Registration
    • The Dating Game
    • Getting Closer
    • Cookies
    • Privacy
  • Week Ending December 08, 1996
    • Bad Design Tutorial
    • Forbes ASAP
    • Key Features For Recruiting
    • Holiday Humor
    • Parachute Packing
  • Week Ending December 01, 1996
    • Richard Miles Interview
      • The Future Of Recruiting
      • Staying Abreast
      • Consumer Education
      • Building Traffic
  • Week Ending November 24, 1996
    • Job Info Prototype
    • Internet Fever
    • Immigration Law
    • Building Traffic
    • Kaplan Career Center
  • Week Ending November 17, 1996
    • New Hodes Study
    • Kelly's Super Site
    • Chivas
    • About Work
    • Student Center
  • Week Ending November 10, 1996
    • IBM Eudora
    • Bad Design
    • Great Design
    • Revolution
    • StrategosNet
  • Week Ending November 3, 1996
    • Doing The Resume Sift
    • Follow The Money
    • Corporate Recruiting
    • Managing Links
    • 1997 ERI
  • More Archives


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    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
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