Find out more
Got a news tip?
Tell us at
(January 24, 1997): Back in September, we offered a somewhat harsh view of JobLynx, a startup who began their site promotion before they'd really fleshed out their site.
Thinking About Effectiveness
(January 22, 1997): Is bigger better? We wonder sometimes. When investing in Online advertising, we'd suggest that you look at your expenses a couple of ways. If you're going to work with a large company with thousands of job listings you have to ask yourself two questions:
We've been thinking about the case in which a given service has 10,000 job ads and 100,000 visitors. All other things being equal, the odds are that a particular ad will be seen 10 times. Of course, all other things aren't equal. If the traffic through the database is composed of dentists and you're looking for a teacher, the odds could be lower for an ad for a teacher. You can't really tell about the variations in the probability that an ad will be seen unless you know some fairly detailed things about the database.
If 4% of the traffic is teachers and and 2% of the listings are ads for teachers, the likelihood that the ad will be seen is higher than the revese situation. The point here is that to make a clear decision about whether or not a particular system will work for you (at least initially) involves asking detailed questions that are specific to your circumstances.
Many of the larger job listing companies keep detailed records of both the number and trends in their database searches. Ask someone to explain the statistics to you. You want to be able to compare the volume of ads in the disciplines that you search with the volume of searches (or visitors) who have the credentials you're after. Trend information is better than the specifics of a given day or week.
Things change quickly. It's useful to stay abreast of the trends and statistics for the companies you use. You are likely to discover that a service that once was effective for you diminishes while your second or third choice improves over time.
The second component of your decision to use a job listing service is actual performance. We suggest tracking the qualified responses you receive from each ad you post. You should be able to determine trends that are specific to each service and your requirements.
Not all job posting services are useful for all circumstances. Like everywhere else in the world, determining which service works best for you is ultimately your responsibility.
1997 Electronic Recruiting Index
(January 20, 1997): Over the past 75 days, we've been slaving over the new edition of the Electronic Recruiting Index. Yesterday, we shipped the finished product to our (very patient) prepublication customers. The book is a wonder to behold in two volumes. It includes:
Meanwhile, we're strutting around the office like proud parents.
(AUGUST 01, 1996): It's here and we're proud. Staffing Industry Resources has published the Recruiter's Internet Survival Guide by our editor, John Sumser.
Order your copy today.
Besides our industry analyses and newsletters, we help recruiters integrate this new technology into their operations. We've added a detailed description of IBN to the website. We'd love to help you.
New interbiznet Briefs
interbiznet is now offering single topic reports for the Industry. The first offerings are:
Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers
Copyright © 2013 interbiznet. All rights reserved.
Electronic Recruiting News
Stocks We Watch:
Stocks We Watch: