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Changes At Online Career Center
(AUGUST 17, 1996):We remembered that the new system at Online Career Center was scheduled to be available today. What we found instead was a new press release that moved the date out a week. We remain excited that the long overdue overhaul is coming soon. Here's their description of the new system.

Online Career Center has announced that it will release a new version of the popular Internet job site on August 24th. The foundation of the new OCC program will be Oracle's relational database management system.

OCC, long known for its easy to use search engine, will now have faster search capability which will include the ability to search on sub-sets of previous search results.

"Agents" will be available for both recruiters and applicants. Recruiters will be able to clearly define the type or types of skill sets for which they are recruiting and resumes entering the database with those skills will be forwarded to their account.

Recruiters will be notified when new resumes are received and may then review all resumes in their account or only those resumes received since they last logged on to the OCC system.

Likewise applicants may activate an agent that notifies them of new jobs entering the database in which they might have interest.

Both jobs and resumes in the OCC database may be fully HTML coded. Those without full HTML coding will be bolded with URL's and email addresses automatically hyperlinked.

A Career Management section will allow applicants to manage their careers online. Resumes may be added, deleted, or edited online by their owners. Applicants may also make their resume active or inactive at any time. All changes will be made in a real-time environment.

Recruiters will have the ability to manage their own employment ads online. The new system provides add, delete and edit capabilities. These changes will also be in a real-time environment.

A bulletin board for recruiters only will allow private networking between all recruiters on the OCC network. Messages posted to the bulletin board may be answered publicly on the bulletin board or through a private email message.

Scheduled for release by August 31st is OCC - International which will include OCC - Europe, OCC - Australia, OCC - Asia, OCC - Mexico, OCC - Canada, and OCC - Scandinavia.

Online Career Center is the Internet's first and most frequently accessed career site. It is located at http://www.occ.com/.

Net-Temps and Yahoo!
Sittin' In A Tree....

(AUGUST 15, 1996): Net-Temps, the hyper aggressive recent entrant in the contract jobs sweepstakes continues to demonstrate new performance possibilities. Today, they've announced a partnership with Yahoo.

As you are probably aware, the next phases of Yahoo's growth are a series of regional operations, first on the West Coast than across the United States. With fledgling operations in several areas (Yahoo! SF Bay, Yahoo! LA, Yahoo! Canada, and Yahoo! Japan), Yahoo is reshaping itself as a regional provider. While they've always carried some news content, the move into employment listings makes Yahoo a worthy mega-competitor in the employment advertising game.

Yahoo's SFBay Employment Ads seem to demonstrate their approach to the market. The ads appear to be free and no mention is made of a future charging scheme. We think this means that Yahoo is sticking to its "advertiser-supported" business model. They view employment listings as "user generated content" that creates a platform for additional ad sales.

A deeper look at Yahoo's offering shows that they've worked out the details for a direct exchange with Resumix customers.

As usual, we suggest that you keep your eyes on Net-Temps. They seem to have a knack for visualizing and executing powerful strategic marketing in our chaotic arena.

Gimmicks Multiply As Traffic Builders

(AUGUST 14, 1996): Although the recent competition amongst Online Recruiters has been about size, we're sure that its a short term lapse into a macho posture. The next layers of competition are going to be about traffic building features. Early entrants into the features marketplace have focused on career advice and interview preparation.

We've raved extensively about Tripod and Extreme Resume Drop which offer free home page resumes and targeted mailings. Kingdomality offers another nice traffic builder. Thesite includes a survey that asks the reader to answer a series of questions. The result is a profile of personality in Medieval Terms. It can be illuminating or silly. The most important aspect of the feature is that it's a differentiator.

In the coming months, service discriminators will be the basis of differentiation between the major employment sites.

Browser Search: Another Fork In The Road?

(AUGUST 13, 1996): In a recently removed beta-test version of Netscape, searching the net could be done by entering key words on the URL (Go To:) line. The search engine providers (Alta-Vista et all), who kick $25M into the Netscape coffers each year, protested loudly. Word has it that the latest versions of Microsoft's Explorer will have a similar feature. (Microsoft isn't beholden to the search engine providers.)

Our sources tell us that the purchase of a key word from Open Text runs $5K monthly. When you purchase a key word, your banner - ad is delivered to anyone searching on that phrase. It looks like a lucrative business and we can't imagine that Netscape will be able to ignore it for long.

The question is: Does it really matter? We think it depends on your business and your view of your customers. If you're looking for demographic qualification of the lowest common denominator, buying keywords makes a lot of sense. Small dollar retail goods, sites looking to build huge traffic volume and broadcast oriented businesses would do well to consider buying into the idea. But, as we've always said, traffic is not always a good thing.

Recently, we heard about a great, inexpensive traffic building gimmick. Search, say, Alta-Vista for the keyword of your dreams. Look at the top site on the list. Copy all of the html to a page on your site. Add an automatic redirect command to the top line of thew new page. Point the redirect command to the page you want to have seen. It's simple!

The only problem is that any customer worth having will quickly catch on to your shoddy business practices.

Ultimately, the browser search question will result in lots of people waking up to the fact that business is about relationships, not traffic. We're hoping that Netscape and Microsoft persue this new feature with a passion.

What The World Needs Now Is...
More Copy Editors

(AUGUST 12, 1996): We're not alone. Occasionally our prose runs to the tortured side. A spelling error slips in. A thought dangles, awaiting completion.

While we continue to believe that editorial perspective is a key to success in some forms of web-endeavor, we're discovering that perspective is like rough carpentry. The finish carpenters who smooth out the bumps and create beauty in the details are called copy-editors. They are a rare breed.

Bill Walsh, who is as cumudgeonly as copy-editors can be, has opened a web site for this important breed of text finisher. The Slot is a collection of musings about and resources for copy-editors. It includes:

If you're developing a website that includes a large body of text, stop by The Slot for a reminder about the importance of text as a usability feature. And, if you find a good copy-editor, hire 'em.

New Net Growth Studies Released

(AUGUST 11, 1996): Network Wizards has completed the next installment in their ongoing survey of Internet Hosts. Included on their index page are pointers to several useful tools if you're pitching Internet Growth. (We particularly liked General Magic's Internet Trends, a solid testimonial to the effectiveness of porting Powerpoint Presentations to the Web.

The news in a nutshel....from the perspective of counting discrete Internet domains, exponential growth continued unabated through the first half of 1996.

Recruiters' Internet
Survival Guide

(AUGUST 01, 1996): It's here and we're proud. Staffing Industry Resources has published the Recruiter's Internet Survival Guide by our editor, John Sumser.
Order your copy today.

  • Week Ending August 10 1996 Including:
    • Know Thy Competition
    • Life as a Road Warrior
    • TV as a Cross Promotion Tool
    • Monster Board Snags All-Star
    • Recruiter's Web Survival Guide
    • New Look
  • Two Weeks Ending August 03 1996 Including:
    • Eudora 3.0
    • Net News Daily
    • RON and ESpan
    • Manpower
    • New Sites
    • 8 Corners of ECommerce
    • Free Email
    • Much Much More
  • July 20 1996 Including:
    • HR Mailing Lists
    • Net-Temps Gets It
    • Career Builder.com
    • Web Grrrrls
    • Adams Job Bank
    • Site Marketing
  • July 13 1996 Including:
    • Franchising
    • Jobsite
    • NTSA
    • More Government Resources
    • Staffing Industry Report
    • Recruiter's Survival Guide
  • July 06 1996 Including:
    • Informant
    • Knowing Your Audience
    • Microsoft Viruses and Tools
    • Other Ways To Skin a Cat
    • New And Changed Listings
    • Standardizing Job Listings with Tags
  • June 22 1996 Including:
    • What Makes a Perfect Recruiting Site
    • Picking Alliance Partners
    • Background Check Resources
    • Career Path
    • Advertising Law
    • Usability Design
  • June 15 1996 Including:
    • Options For Recruiters
    • The Spiders Are Coming
    • More About Spiders
    • Quantifying Claims For Databases
    • Austin Knight's Recruiting Resources
    • Technology Evolution
  • June 08 1996 Including:
    • Privacy and Recruiting
    • To Fish, Go Where the Fish Are
    • Equity Compensation
    • WesTech Career Expo
    • Internet Link Exchange
    • HR News Outlets
  • June 01 1996 Including:
    • Extreme Resume Drop
    • WebWeek: Electronic Recruiting
    • Espan: Technical Engine
    • The FTC is Coming
    • Bulk Resume Submittal
    • New Sites (lots)
  • May 25 1996 Including:
    • Will The Web Eat Your Job
    • Salary Surveys
    • The Value of Market Research
    • Seeing It From All Sides
    • Give It Away To Keep It
    • Getting Started
  • May 18 1996 Including:
    • Television Stations Enter the Recruiting Marketplace
    • Do You Know Who Your Competition Is
    • The Dangers of Mediocrity
    • Net-Temps
    • HotWired: Dream Jobs
    • A Nearly Perfect Recruiting Site From Australia
  • May 11 1996
    • Tropical Jim's Web Re-Makers
    • Wall Street Journal
    • Roverbot
    • Tripod Work Attitudes Survey
    • Job Hunter's Tools List
    • Entertainment Recruiting Network
    • 79 New Sites
  • May 04 1996
    • ExecuNet
    • The Regional Re-Careerment Center
    • Lame Registration Statement Award
    • Adia Sets The Standard for Recruiting Firms
    • Society for Human Resource Management (SHRM)
    • Position Analysis Resources
    • 1,000,000 Job Postings Milestone
  • Apr 27 1996
    • 29 New Sites
    • Tech Hunter
    • Client Partnership
    • The Red Guide To Temp Agencies
    • Locking In Clients
    • IPA
  • Apr 20 1996
    • The Importance of Links
    • Shawn's Internet Resume Center
    • Career Web's Site Map
    • Net Temps
    • Knowing Your Competition
    • Tripod
    • Contact Information Search Tools
  • Through Apr 15 1996
    • Searching for people
    • Expanded jump-list
    • Transcending Trends
    • Tough Q Dept.
    • Resume Canada
    • Matching Services
    • Working a Niche
    • 4work.com
    • Sites to Monitor
    • Informus background checks
    • Bay Area Jobs
    • Staying Abreast
    • Internet University Career Site
    • One Source Group
    • HTML Resumes
    • ResumeNet
    • Conferencing on the Web
    • Internet's Help Desk
    • Shopsite for startups
    • "Hot Site" in USA Today
    • Cobwebs
    • Job-Link
    • Tech-Lease
    • JobWeb's redesign
    • Top 25 Recruiters
    • Free site evaluation
    • Resume Robot
    • Marketing Classifieds
  • Through Mar 15 1996
    • US Web
    • Career Crafting
    • Student Center
    • Today's Laugh
    • Web Consolidation
    • Gender Bias
    • Content, Content, Content
    • Targeted Marketing
    • Kudos
    • New Sites
    • BigBook
    • IBN
    • SIEF Presentation
    • Career Site
    • Sunday Paper (online)
    • Hire Resources Group
    • Recruiters' Sites
    • Jobs of the Future Survey
    • Legal
    • Fashion Exchange
    • Outsourcing Excellence
    • Unemployed Disc Jockeys
    • Technology Locator Corp
    • Newcomers
    • PEOs on the Web
    • Staffing Industry Report
    • Model Press Release
    • NATSS
    • Web Caveats
  • Through Feb 15 1996
    • NTSA Now Up
    • Free Agent
    • RecruitAd
    • Opportunity To Make a Difference
    • WebArranger
    • Jobsight
    • Tripod
    • Censorship
    • Shared Resources
    • New and Changed Recruiting Sites
    • What's in a Name
    • Westechís Career Expo
    • E-Span's facelift
    • Recruit Media's design
    • Franchise Insights
    • New and Changed This Week
    • Recruiting in Cyberspace
    • The Web as a Tool
    • On-Line Career Center
    • Browser Technology Decisions
    • Kelly Services, Online
    • New and Changed For The Week
    • The Haystack Group
    • Internet Sleuth
    • Alliances
    • Higher Standards
    • The Project 2000 Resource
    • Past Week's Changes
  • Through Jan 15 1996
    • Web Worries
    • CiberCentro
    • Yahoo! Employment: Exploding
    • Christian and Timbers
    • DICE
    • New and Changed
    • Customer Intimacy
    • The True Cost of a Website
    • Altavista
    • JobWeb
    • Office Net
    • Job.net
    • New and Changed
    • Site of the Year
    • Internet Career Connection
    • High Technology Careers Magazine
    • JobCenter's Done It Again
    • New Sites, Changed Sites
    • Pioneer Riley
    • The Shakeout and the Future
    • Jobs!
    • CPU
    • Splaine and Associates
    • Usernomics
    • Tripod's Work 2
  • Through Dec 15 1996
    • Amazing Growth
    • Adams Job Bank On Line
    • Staffing Industry Report
    • Webgirrls Joborama
    • Airline Employment Assistance
    • Hot Dirs and Promophobia
    • The Red Guide
    • Truck Driver's Job Directory
    • The National Job Bank
    • Execunet
    • Cool Works
    • DSO
  • Through Nov 15 1995
    • The Catapult
    • H.E.A.R.T.
    • Industry-moves
    • HEC's Tip of the Week
    • America's Employers
    • The Missing Ingredient
    • I.P.A.
    • Career Path
    • WebWeek

  • Besides our industry analyses and newsletters, we help recruiters integrate this new technology into their operations. We've added a detailed description of IBN to the website. We'd love to help you.

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