JOHN SUMSER,
E D I T O R
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Required
Reading
NATSS
Staffing Industry
JobCenter
Employment Mgt
HR Net Gateway
HRSP
NTSA
Personnel Journal
SHRM
DejaNews
Reality
is more
complex
than
it seems.
John Gall
It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser
Everything required
to move from
the Industrial Age
into the
Knowledge Age
has been invented
and will soon
be put into place.
Redgate
Programmability
underlies diversity
which gives
the consumer
more options.
Regis McKenna
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Archives: Week Ending August 10, 1996
Second Commandment:
Know Thy Competition
(AUGUST 09, 1996): Obviously, the first commandment is: Know Thy Customers. The second commandment is harder to do in cyberspace. We recently ran across Getting Past Go, a career advice site targeted at recent college graduates. Developed by Monumental Insurance, the site offers guidance and links as an opening for a health insurance sales pitch. Interestingly, some of Getting Past Go's best reviews overlook it's relationship with its parent.
So, is Monumental Insurance a competitor, a potential ally or a no-account nuisance in the marketplace? The answer depends on your vision of the marketplace. If you are courting college graduates, we'd suggest that they'd make a great partner or advertiser. If you're building traffic based on career advice, they're a competitor. If your using your website as a launch point for research, they may be neither.
The point is that as the employment market differentiates, the opportunities to redefine the playing field abound.
Recruiting Road Warriors
(AUGUST 08, 1996):Fully integrating the web into your work means increased access to a number of useful services. biztravel.com is an outstanding single point of information for those of us who spend a large part of our time on the road. From Frequent Flyer account status to online reservations, the service caters to Road Warriors. Included in their opfferings is a monthly "magazine" about Executive Travel. This month's articles include:
- WHEN YOU'RE SICK AND YOU MUST FLY: WHAT TO KNOW, WHAT TO DO
- LAPTOP THEFTS: HOW TO AVOID BECOMING A VICTIM
- NEW GUIDE BOOKS: SOMEWHERE BETWEEN PRACTICAL AND PRETTY
- WOMAN-TO-WOMAN
- MAIL-ORDER CATALOGS FOR TRAVELERS
- RESEARCHING A STAY ON THE WEB: MORE THAN JUST THE MAJORS
- HOW TO AVOID BEING A CRIME VICTIM WHILE TRAVELING
- THE 10 COMMANDMENTS....OF ASIAN BUSINESS
- THE MELATONIN ANSWER TO JET LAG
- WHAT HAPPENED TO 95?
- HIGH-FLYING PHONES
- DO OR TABOO: BUSINESS TRAVEL BEHAVIOR TIPS
- ATM OR CHECK?
- SUPER-JUMBO JET FIZZLES
TV as a Cross Marketing Tool(AUGUST 07, 1996): Here in Northern California, you can't turn on a television, listen to the radio or open a newspaper without encountering employment advertising that features a Web Address. It seems like everyone is stretching out to take their share of the Recruiter's revenue. Often, we're asked whether or not there is a role for "boutique" recruiters on the Web, given the high volume of cash coming in from other sources.
We are unabashedly optimistic about the prospects for small shops using the web. We don't think that you can simply throw a website together and expect results. Rather, we suggest that a small shop treat a website exactly like opening a branch office. The expenses are similar and the work required for success is identical.
The doomsayers predict a dramatic, near term consolidation of the web marketplace. We expect a thousand more flowers to bloom.
Monster Board Acquires All-Star
(AUGUST 06, 1996): In the "Who's News" category: Mike Rowe, the marketing manager for ESpan has joined the team at the Monster Board. Mike, as you may know, is responsible for a number of the great innovations in online recruiting over the past year. The Monster Board's gain is ESpan's loss.
Introducing Our New Look
(AUGUST 05, 1996): We've been publishing (more or less) regularly since November 1, 1995 and figured it was time for a revamp. Coinciding as it does with the publication of our Recruiter's Internet Survival Guide, we figured it's about time to solicit your feedback. How do you like the new look? Are we delivering the right information? How could we improve?
Recruiters' Internet
Survival Guide
(AUGUST 01, 1996): It's here and we're proud. Staffing Industry Resources has published the Recruiter's Internet Survival Guide by our editor, John Sumser.
Order your copy today.
Besides our industry analyses and newsletters, we help recruiters integrate this new technology into their operations. We've added a detailed description of IBN to the website. We'd love to help you.
interbiznet is now offering single topic reports for the Industry. The first offerings are:The 21st Century Advertising Agency
Recruitment Branding Part I
Recruitment Branding Part II - The MechanicsEmail Colleen Gildea for your copy in PDF Format.
View Table of Contents at http://www.interbiznet.com/briefs/.
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