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is more
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Knowledge Age
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Two Weeks Ending August 03, 1996

Manpower: How Not To Do It
(AUGUST 03, 1996): It looks like Manpower's second start on the web is only a very minor step forward from the first. Hopefully, the fact that they appear to have targeted investors as their primary market will pay off. It's not likely that many job hunters will be flocking to the site. We're guessing that they got some site design assistance in exchange for guaranteeing advertising volume on Career Mosaic. With a heavy emphasis on broadcasting information about the company and a limited quantity of job hunter data, we're sure that the experiment will deliver less than optimal results.

Recruiter's Online Network
and Espan

(AUGUST 02, 1996): Bill Vick is at it again. The Recruiter's Online Network is now a gateway for recruiters to use Espan ( the joblisting service). Members of RON now get significantly reduced prices for using either the Online Career Center or Espan. Given the other benefits of membership, we're hard pressed to explain why a professional third party staffing firm wouldn't immediately join Bill's rapidly growing organization.

Recruiters' Internet
Survival Guide

(AUGUST 01, 1996): It's here and we're proud. Staffing Industry Resources has published the Recruiter's Internet Survival Guide by our editor, John Sumser.
Order your copy today.

Free Email Accounts

(JULY 31, 1996): HotMail joins the list of companies who build an advertising client base by delivering free services. Like Tripod and others (who offer free Resume Web Pages and the tools to build them) HotMail builds a list of return clients who can then be delivered advertising information. We like the idea of paying customers to read ads and this is a splendid example.

The HotMail scheme is to give email accounts to people without full internet access. For example, many job hunters use the net from public terminals and kiosks. HotMail gives them the opportunity to join mailing lists and receive mailed newsletters as well as a return address for emailed resumes.

As a recruiter, being able to point out means for establishing an email account delivers additional value to the job hunters using your site. Offering email accounts to users who need them is a solid way to lock in a certain demographic as long term members of your database.

IEEE Job Center

(JULY 30, 1996): If you're trying to recruit technical professionals, we suggest going straight to the source. The IEEE (Institute for Electrical and Electronic Engineers) has one of the most heavily trafficked employment websites on the net.

The site reaches members of IEEE; includes a resume section and tracks technical job fairs around the country.

8 Corners of E-Commerce

(JULY 29, 1996): We've added a new article to our (slowly) growing pile. Called The 8 Corners of E-Commerce, the article tries to place the various uses of the Web into a context for strategic decision making.

Utilizing the Web in a business is a non-trivial affair. We've seen and chronicled a number of disasters over the past year. Many (most) of them were caused by a lack of real integration with the rest of the business. The article provides a framework for thinking about the technology as a tool before leaping into the abyss.

Recent hype to the contrary, successful sites can't be developed "out of the box" from "cookie cutter" packages. A website can perform a variety of functions. They work best when developed as an integral part of the ongoing operation.

Eudora Pro 3.0

(JULY 28, 1996): We're pretty excited about the new version of Eudora (the email software). Currently only available for Macintosh systems, the new package has some pretty exciting features. All URLs are highlighted and can be tied directly to your browser. So, the URLs in your email can be immediately "clickable".

The new software also features text formatting for email (Bold, Italic, Font sizes, idents, margins etc). The days of "text only" email are rapidly closing. Formatting information is transmitted as a separate component so readers without advanced email software can still receive the standard product.

Finally, the filtering capabilities of the new version of Eudora are nothing short of remarkable. Based on definable characteristics (certain subjects, senders or key words), Eudora can be trained to return a standard reply. This is a particularly useful feature if you are considering the development of a newsletter.

The company is offering a fully featured version for a 30 day free trial and significant discounts if you're upgrading.

What does this mean for a recruiter?

Increasingly, the location and meaning of a "home page" is under assault. It's been obvious for months that huge databases of job listings are not navigable by the typical electronic job hunter. With "clickable URLs" integrated into email, it becomes increasingly possible for a recruiting site to deliver very precisely targeted sets of opportunities to the job hunter they're courting.

At the most sophisticated, we imagine personal agents that return lists of URLs. In it's simplest form, email can function as a gateway to specific services tailored to the client's needs.

As is the norm on the web, things are changing fast.

Net Business Daily

(JULY 25, 1996): Michel Bauwens, the Belgian Electronic Marketing guru, has begun an ambitious project to bring net business news to your desktop on a daily basis. Net Business Daily, now over two months old, is an outgrowth of Bauwen's fabulous project The Cybrarians Guide to Cyber Marketing.

Recruiters will find the section on Finding Corporate Sites particularly useful as a research tool.

The Project Oriented Economy

(JULY 24, 1996): While surfing the net last night, we came upon an interview with John Sumser, our editor. Called The Project Oriented Society, the interview scurries through a broad range of issues of interest to the recruiting community.

What's most interesting about the piece (to us) is that it never showed up in our regular net-surveillance using AltaVista. We were trying out the expanded capabilities of the Excite search engine (which claims to have 50% more pages indexed than AltaVista). While the number of answers to our standard queries were smaller..They were all different. It's going to take a while to digest what this means. For preliminary purposes, we think it means that you will need to expand your monitoring of inbound links to include other engines besides AltaVista.

We've added a copy of the interview with John Sumserto our local files for your convenience.

New and Changed Sites

(JULY 23, 1996): This week, we've added another list of new and changed sites. With 100 new players entering the game, the growth rate is holding firm at about 3% weekly.

Legal Monthly

(JULY 22, 1996): We always enjoy the monthly Computer Law Observer, an email newsletter published by William S. Galkin. This month's issue is a tutorial on domain names and copyright issues. To subscribe, send a request to:

  • July 20 1996 Including:
    • HR Mailing Lists
    • Net-Temps Gets It
    • Career
    • Web Grrrrls
    • Adams Job Bank
    • Site Marketing
  • July 13 1996 Including:
    • Franchising
    • Jobsite
    • NTSA
    • More Government Resources
    • Staffing Industry Report
    • Recruiter's Survival Guide
  • July 06 1996 Including:
    • Informant
    • Knowing Your Audience
    • Microsoft Viruses and Tools
    • Other Ways To Skin a Cat
    • New And Changed Listings
    • Standardizing Job Listings with Tags
  • June 22 1996 Including:
    • What Makes a Perfect Recruiting Site
    • Picking Alliance Partners
    • Background Check Resources
    • Career Path
    • Advertising Law
    • Usability Design
  • June 15 1996 Including:
    • Options For Recruiters
    • The Spiders Are Coming
    • More About Spiders
    • Quantifying Claims For Databases
    • Austin Knight's Recruiting Resources
    • Technology Evolution
  • June 08 1996 Including:
    • Privacy and Recruiting
    • To Fish, Go Where the Fish Are
    • Equity Compensation
    • WesTech Career Expo
    • Internet Link Exchange
    • HR News Outlets
  • June 01 1996 Including:
    • Extreme Resume Drop
    • WebWeek: Electronic Recruiting
    • Espan: Technical Engine
    • The FTC is Coming
    • Bulk Resume Submittal
    • New Sites (lots)
  • May 25 1996 Including:
    • Will The Web Eat Your Job
    • Salary Surveys
    • The Value of Market Research
    • Seeing It From All Sides
    • Give It Away To Keep It
    • Getting Started
  • May 18 1996 Including:
    • Television Stations Enter the Recruiting Marketplace
    • Do You Know Who Your Competition Is
    • The Dangers of Mediocrity
    • Net-Temps
    • HotWired: Dream Jobs
    • A Nearly Perfect Recruiting Site From Australia
  • May 11 1996
    • Tropical Jim's Web Re-Makers
    • Wall Street Journal
    • Roverbot
    • Tripod Work Attitudes Survey
    • Job Hunter's Tools List
    • Entertainment Recruiting Network
    • 79 New Sites
  • May 04 1996
    • ExecuNet
    • The Regional Re-Careerment Center
    • Lame Registration Statement Award
    • Adia Sets The Standard for Recruiting Firms
    • Society for Human Resource Management (SHRM)
    • Position Analysis Resources
    • 1,000,000 Job Postings Milestone
  • Apr 27 1996
    • 29 New Sites
    • Tech Hunter
    • Client Partnership
    • The Red Guide To Temp Agencies
    • Locking In Clients
    • IPA
  • Apr 20 1996
    • The Importance of Links
    • Shawn's Internet Resume Center
    • Career Web's Site Map
    • Net Temps
    • Knowing Your Competition
    • Tripod
    • Contact Information Search Tools
  • Through Apr 15 1996
    • Searching for people
    • Expanded jump-list
    • Transcending Trends
    • Tough Q Dept.
    • Resume Canada
    • Matching Services
    • Working a Niche
    • Sites to Monitor
    • Informus background checks
    • Bay Area Jobs
    • Staying Abreast
    • Internet University Career Site
    • One Source Group
    • HTML Resumes
    • ResumeNet
    • Conferencing on the Web
    • Internet's Help Desk
    • Shopsite for startups
    • "Hot Site" in USA Today
    • Cobwebs
    • Job-Link
    • Tech-Lease
    • JobWeb's redesign
    • Top 25 Recruiters
    • Free site evaluation
    • Resume Robot
    • Marketing Classifieds
  • Through Mar 15 1996
    • US Web
    • Career Crafting
    • Student Center
    • Today's Laugh
    • Web Consolidation
    • Gender Bias
    • Content, Content, Content
    • Targeted Marketing
    • Kudos
    • New Sites
    • BigBook
    • IBN
    • SIEF Presentation
    • Career Site
    • Sunday Paper (online)
    • Hire Resources Group
    • Recruiters' Sites
    • Jobs of the Future Survey
    • Legal
    • Fashion Exchange
    • Outsourcing Excellence
    • Unemployed Disc Jockeys
    • Technology Locator Corp
    • Newcomers
    • PEOs on the Web
    • Staffing Industry Report
    • Model Press Release
    • NATSS
    • Web Caveats
  • Through Feb 15 1996
    • NTSA Now Up
    • Free Agent
    • RecruitAd
    • Opportunity To Make a Difference
    • WebArranger
    • Jobsight
    • Tripod
    • Censorship
    • Shared Resources
    • New and Changed Recruiting Sites
    • What's in a Name
    • Westechís Career Expo
    • E-Span's facelift
    • Recruit Media's design
    • Franchise Insights
    • New and Changed This Week
    • Recruiting in Cyberspace
    • The Web as a Tool
    • On-Line Career Center
    • Browser Technology Decisions
    • Kelly Services, Online
    • New and Changed For The Week
    • The Haystack Group
    • Internet Sleuth
    • Alliances
    • Higher Standards
    • The Project 2000 Resource
    • Past Week's Changes
  • Through Jan 15 1996
    • Web Worries
    • CiberCentro
    • Yahoo! Employment: Exploding
    • Christian and Timbers
    • DICE
    • New and Changed
    • Customer Intimacy
    • The True Cost of a Website
    • Altavista
    • JobWeb
    • Office Net
    • New and Changed
    • Site of the Year
    • Internet Career Connection
    • High Technology Careers Magazine
    • JobCenter's Done It Again
    • New Sites, Changed Sites
    • Pioneer Riley
    • The Shakeout and the Future
    • Jobs!
    • CPU
    • Splaine and Associates
    • Usernomics
    • Tripod's Work 2
  • Through Dec 15 1996
    • Amazing Growth
    • Adams Job Bank On Line
    • Staffing Industry Report
    • Webgirrls Joborama
    • Airline Employment Assistance
    • Hot Dirs and Promophobia
    • The Red Guide
    • Truck Driver's Job Directory
    • The National Job Bank
    • Execunet
    • Cool Works
    • DSO
  • Through Nov 15 1995
    • The Catapult
    • H.E.A.R.T.
    • Industry-moves
    • HEC's Tip of the Week
    • America's Employers
    • The Missing Ingredient
    • I.P.A.
    • Career Path
    • WebWeek

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