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Bonnie Olmsted is the Communications Manager at Adia Personnel Services. As a part of the rollout of their new website design, Adia promised to develop a Recruiting / HR mailing list. For one reason or another, the list's implementation was delayed. Bonnie, in a delightful display of social responsibility (and savvy PR) provided the early entrants to the list with the following alternatives.

Here's her list (and a pile of kudos for "getting the importance of reputation maintenance in this new environment).

• BENEFITS-L: Focus on issues related to employee benefits
  to subscribe, send a message to: listserv@frank@mtsu.edu with:
  subscribe benefits-l firstname lastname in the message body.

• CareerNet: CareerNet focuses on career research and the practice of career management
  to subscribe, send a message to: listproc@credit.erin.utoronto.ca with:
  subscribe careernet firstname lastname in the message body.

• DIVERSITY-FORUM: Global Diversity Forum is a new discussion group focused on issues related to diversity, including the world of work
  to subscribe, send a message to: majordomo@igc.apc.org with:
  subscribe diversity-forum in the message body.

• HR-L: HR Mailing List is an open, moderated discussion list covering all aspects of HR.
  to subscribe, send a message to: mail-server@brcnet.com with:
  subscribe hr-l@brcnet.com firstname lastname in the message body.

• HRD-L: Less active regarding general HR issues
  to subscribe, send a message to: Listserv@Mizzou1.missouri.edu with:
  subscribe hrd-l firstname lastname in the message body.

• HRNET: Focus on general HR issues
  to subscribe, send a message to: listserv@cornell.edu with:
  subscribe hrnet firstname lastname in the message body.

• HR-OD-L: Human Resource and Organizational Development and Change Network discussion list.
  to subscribe, send a message to: listserv@ksuvm.ksu.edu with:
  subscribe hr-od-l firstname lastname in the message body.

• NWAC-L: Focus on issues related to the changing nature of work
  to subscribe, send a message to: listserv@psuvm.psu.edu with:
  subscribe nwac-l firstname lastname in the message body.

• PAYHR-L: Focus on issues relating to payroll and HR.
  to subscribe, send a message to: listserv@vm1.ucc.okstate.edu with:
  subscribe payhr-l firstname lastname in the message body.

• TRDEV-L: Very active Training & Development issues
  to subscribe, send a message to: Listserv@psuvm.psu.edu with:
  subscribe trdev-l firstname lastname in the message body.

Net-Temps gets it. The service, which competes with DICE and Contract Employment Weekly, has completely and dramatically revamped their website, focusing on the needs and requirements of their customers.

Building on the public relations windfall from their association with Netscape, Net-Temps has expanded and refined the functionality of their site to include:

• Phil, a web spider, or crawler, that you can direct at your web site. The spider locates documents published on web sites and brings them back to Net-Temps to be indexed, allowing them to build a constantly-updated searchable database.

• A Guide to Recruiting Sites, and

• An Extremely well thought out search engine interface.

We are amazed at the job they're doing at CareerBuilder.com. Though the database is small; the personal search agent overly simplistic and the number of inbound links is shockingly low, CareerBuilder.com has a better handle on non-web marketing than anyone we've encountered.

The company delivers a very hard hitting set of radio commercials to a very targeted audience in the Washington, DC area. By focusing on the inherent frustrations of their target audience, CareerBuilder.com must have incredible traffic as the result of their promotional strategy.

The ads all focus on the combination of web "hipness" and low job satisfaction.

From the highly unusual Web-Girrl (not a typo), comes an interesting twist. Webgirrls Joborama is a collection of well defined job listings for members of the Web-Girrls set. Though short, the material and the overall website are well tailored for each other. Both an interesting place to recruit and a solid example of a possible future.

If you want validated gender balance in your recruiting strategy, you'd be wise to consider finding a way to use resources like Web-Girrl.