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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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Daily News. Archived Weekly. Click Here For The Current Issue.


Week Ending July 20, 1996
July 19, 1996
Mailing Lists

Bonnie Olmsted is the Communications Manager at Adia Personnel Services. As a part of the rollout of their new website design, Adia promised to develop a Recruiting / HR mailing list. For one reason or another, the list's implementation was delayed. Bonnie, in a delightful display of social responsibility (and savvy PR) provided the early entrants to the list with the following alternatives.

Here's her list (and a pile of kudos for "getting the importance of reputation maintenance in this new environment).

  • BENEFITS-L: Focus on issues related to employee benefits
    to subscribe, send a message to: listserv@frank@mtsu.edu with:
    subscribe benefits-l firstname lastname in the message body.

  • CareerNet: CareerNet focuses on career research and the practice of career management
    to subscribe, send a message to: listproc@credit.erin.utoronto.ca with:
    subscribe careernet firstname lastname in the message body.

  • DIVERSITY-FORUM: Global Diversity Forum is a new discussion group focused on issues related to diversity, including the world of work
    to subscribe, send a message to: majordomo@igc.apc.org with:
    subscribe diversity-forum in the message body.

  • HR-L: HR Mailing List is an open, moderated discussion list covering all aspects of HR.
    to subscribe, send a message to: mail-server@brcnet.com with:
    subscribe hr-l@brcnet.com firstname lastname in the message body.

  • HRD-L: Less active regarding general HR issues
    to subscribe, send a message to: Listserv@Mizzou1.missouri.edu with:
    subscribe hrd-l firstname lastname in the message body.

  • HRNET: Focus on general HR issues
    to subscribe, send a message to: listserv@cornell.edu with:
    subscribe hrnet firstname lastname in the message body.

  • HR-OD-L: Human Resource and Organizational Development and Change Network discussion list.
    to subscribe, send a message to: listserv@ksuvm.ksu.edu with:
    subscribe hr-od-l firstname lastname in the message body.

  • NWAC-L: Focus on issues related to the changing nature of work
    to subscribe, send a message to: listserv@psuvm.psu.edu with:
    subscribe nwac-l firstname lastname in the message body.

  • PAYHR-L: Focus on issues relating to payroll and HR.
    to subscribe, send a message to: listserv@vm1.ucc.okstate.edu with:
    subscribe payhr-l firstname lastname in the message body.

  • TRDEV-L: Very active Training & Development issues
    to subscribe, send a message to: Listserv@psuvm.psu.edu with:
    subscribe trdev-l firstname lastname in the message body.

July 18, 1996
Getting It

Net-Temps gets it. The service, which competes with DICE and Contract Employment Weekly, has completely and dramatically revamped their website, focusing on the needs and requirements of their customers.

Building on the public relations windfall from their association with Netscape, Net-Temps has expanded and refined the functionality of their site to include:

  • Phil, a web spider, or crawler, that you can direct at your web site. The spider locates documents published on web sites and brings them back to Net-Temps to be indexed, allowing them to build a constantly-updated searchable database.

  • A Guide to Recruiting Sites, and

  • An Extremely well thought out search engine interface.
Keep your eyes on this team. They learn and adapt vey quickly and are pioneering the future of the web.

July 17, 1996
Look Where The Answers Are

We are amazed at the job they're doing at CareerBuilder.com. Though the database is small; the personal search agent overly simplistic and the number of inbound links is shockingly low, CareerBuilder.com has a better handle on non-web marketing than anyone we've encountered.

The company delivers a very hard hitting set of radio commercials to a very targeted audience in the Washington, DC area. By focusing on the inherent frustrations of their target audience, CareerBuilder.com must have incredible traffic as the result of their promotional strategy.

The ads all focus on the combination of web "hipness" and low job satisfaction.

July 15, 1996

From the highly unusual Web-Girrl (not a typo), comes an interesting twist. Webgirrls Joborama is a collection of well defined job listings for members of the Web-Girrls set. Though short, the material and the overall website are well tailored for each other. Both an interesting place to recruit and a solid example of a possible future.

If you want validated gender balance in your recruiting strategy, you'd be wise to consider finding a way to use resources like Web-Girrl.

July 14, 1996
Adams Job Bank

The electronic marketplace changes the definitions of which company provides what services. Adams Job Bank On Line is a great case in point. Adams is a relatively large publisher of Job related books. It would have been easy for them to just publish a website advertising the covers of their best sellers (God knows that there's plenty of that kind of stuff around.)

Instead, they've chosen to tackle the market as a whole. The offer job tips, book orders, job listings, free employer ads (currently). They took a look at their expertise and customer base and decided to provide a broader range of services online than they do otherwise. It's a very comprehensive array of services.

On the downside, their powerful offering is marred by a cluttered set of decisions for the user (and a little unfinished HTML). We think that they'd find better results by streamlining the path through their site. A resume/position matching service would round out the offering and make them a real force to be reckoned with.

There's a powerful lesson here for recruiters who are moving their operations into cyberspace. Non-traditional competitors are going to move into this marketplace with deeper pockets and broader services. As usual, the web is providing an opportunity to rethink strategy and position.

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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
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