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Most of the conventional advice available about building website traffic is just one way of looking at things. The basic idea in most current approaches is to build a site that draws traffic to you. We think that an equally valid approach is to go where the traffic is. Recruiters who use USENET newsgroups understand this principle. It is the basis of the price charged by the many sites that post thousands of job listings.

We think that there is another, largely untried, approach.

We recently reviewed the amazing array of career resources provided by the WinWay Corporation. WinWay sells job hunting related software and has assembled an impressive array of tools, advice and links for candidates.

The question we keep asking is: "When is the explosion in job hunting materials going to calm down?" The WinWay site should be the envy of most Recruiters. Every day, more and more firms enter the game offering similar (though not usually as good) material.

Why not combine forces?

SAIC (Science Applications International Corp.) is an employee owned consulting firm specializing in a broad range of technologies from energy to computer science. They offer a very large range of employment opportunities on the site but the most interesting feature is their Guide to Equity Compensation

As a recruiter (internal or external) it's inevitable that you'll be called upon to negotiate compensation packages that include some form of Equity compensation. Bookmark this site as a tutorial.

We developed a renewed respect for the importance of fully integrating Internet and non-Internet recruiting methods into a seamless package as a way to reach candidates.

After following their progress for a couple of months, we've become convinced that joining the Internet Link Exchange is one of the easiest ways available to increase the traffic to your recruiting site. The smaller your traffic, the more likely you are to benefit.