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It is better
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the web than
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not know why

John Sumser

is more
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John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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Daily News. Archived Weekly. Click Here For The Current Issue.


Week Ending June 01, 1996
June 1, 1996
This month's issue of Webweek (we're always tickled by the fact that Webweek is a monthly) includes an article on Electronic Recruiting and features Bill Vick of the Recruiter's Online Network, Career Web, OCC Career Mosaic and the Internet Career Connection. If you're not reading Webweek regullarly, stop by their site and apply for a (free) subscription. It's an essential trade magazine.

May 31, 1996
Espan Gets It
We dropped in on one of our old favorites this morning. The Personnel Journal sponsors and registration based website that covers all aspects of the HR game. The site, HRHQ includes the kind of gateway to a recruiting source that we've been reccommending for months now. One Step Hire is a partnership between E-Span and HRHQ. It's similar to the E-Span venture with CMP Publications (TechHunter in that the service provides a front end for a group of customers. The nice twist in One Step Hire is that the front end is available and targeted at hiring managers in the HR Department. It's a delightful innovation and the marketing Department at E-Span should get major kudos for turning the obvious into a marketing opportunity.

To round out their offerings, they have a cleanly focused introduction to online recruiting that should be a must read for anyone trying to enter the business. Remember, you'll need a password to access this material.

May 30, 1996
Federal Trade Commission Moving to the Net
The Employment Industry makes an interesting potential target for the Federal Trade Commission. With introductory hearings on online privacy issues scheduled for next week, the FTC is making its initial moves into regulation of the Web. Background rumblings include talk of some form of advertising / fraud investigations. Being an election year here in the states, we expect almost anything. It's getting to be time to consider establishing an Electronic Recruiting Industry Association to represent our interests in these areas.

May 29, 1996
Bulk Resume Submittal At The Press of a Button
Go visit Extreme Resume Drop. All of the poetry and insight we can muster is no substitute for a solid look at this offering from Main Quad (a college oriented "virtual community"). Their HTML Resume Creator is the final piece of evidence we needed to declare that offering free HTML Resumes is now the basic cost of entering the market. They supplement the offering with a tutorial on resume scanning that puts the industry insiders to shame.

Main Quad rightfully treats these two components of their package as sideshows. The real core of their capabilities is Extreme Resume Drop, a simple form that (currently) enables a user to copy and paste a resume and cover letter and send it to 175 companies that recruit on the net.

We redo our Top 25 Electronic Recruiters list yearly (in the fall). If we did it today, they'd be on it.

"If you can draw the candidates, the advertisers and clients will follow" seems to be their unwritten assumption. That assumption has caused some problems in other areas of the net. If they're going to succeed in the long haul, they'll need a solid paying clients list shortly. Regardless, the features that they're developing will become defacto standards.

May 28, 1996
How Not To Do It
Although the competitive threat from traditional publishing remains high, money and position are hardly guarantees of success. Take The Career Spot, for instance. A product of the South Florida Sun-Sentinel and the Tribune, The Career Spot looks like they bought their website from a vendor whose price was in pages. The real giveaway about their effectiveness is the fact that their warnings and disclaimers are in larger, bolder type than their "help" information.

Astoundingly, The Career Spot's disastrous introductory page hides an incredible set of underlying tools and resources. We think that regional positioning, like the bulk of the material on this site, is an incredibly smart approach to the online recruiting industry. The Career Spot integrates local industry information, career advice in heaps and a set of classified ads. They've got all of the right pieces, but the introduction is liable to destroy their effectiveness.

May 27, 1996
New Sites
We've added a list of 89 new and changed sites, categorized as Companies or Recruiters and Resources. (You'll notice that it's dated 5-31-96...we're releasing it early because of the sheer volume of material).

May 26, 1996
Keep Experimenting
Virtual Job Fair deserves to be recognized as the most consistent source of experimentation in the Employment and Recruiting Marketplace. They constantly add new features and content to their fast growing, high traffic website. We were absolutely wowed by their current effort: A Live Webcast From A Career Expo. This is a real innovation and has significant implications.

Virtual Job Fair has its roots in the promotion and delivery of Job Fairs in Silicon Valley. Paul Burrowes, the entrepreneurial engine behind the company has a tireless commitment to making web technology work in his business (as opposed to reorganizing the business to incorporate the technology). Once the Live Webcast From A Career Expo is proven, we imagine that they'll be able to consider the creation of radically distributed Career Expos.

Currently, the webcast page shows a pastoral view. It's a window on a very interesting component of the future of our business.

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