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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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Daily News. Archived Weekly. Click Here For The Current Issue.


Week Ending May 25, 1996
May 25, 1996
Will The Web Eat Your Job?
WebMaster Magazine isn't nearly as imposing as it might sound. We think it deserves a monthly scan from anyone trying to stay competitive in this market. This month's issue includes an article called Will The Web Eat Your Job?. A must-read for recruiters for both personal and professional reasons.

May 24, 1996
Seeing It From All Sides
We've posted the full text of a press release for a conference that you might find very interesting. Put on by the School of Business and Economics -- California State University, Los Angeles and Impact of Technology on Society Project, the conference proposes to look at the intersection of Technology, Employment and Community. It's got a predictable academic bias and might just be a refreshing perspective.

May 23, 1996
The Value of Market Research
Making sweeping claims without doing your homework is a major risk when developing your web based promotional materials. Take Post-A-Job, for instance. In their explanatory material, they say...

                        Post A Job is a unique online service created 

                         specifically for the  Information Technology 

                         industry. This powerful tool utilizes dramatically 

                         new technology to accurately match technical job

                         seekers with appropriate employment opportunities. 

                          Recruiters no longer need to meet

                          advertising deadlines for expensive

                          print media. Post A Job offers the

                          ability to search for applicants with

                          specific skills at any time. 

                          Applicants can take advantage of Post A

                          Job's many automated features including

                          "Intelligent E-mail", which informs our

                          members of new employment

                          opportunities as they are posted to the


The service seems to be unaware of the absolute blossoming of personal agent technology in the recruiting business. On the web, everyone can see when you don't do your homework. They might not have been noticed in a lower profile industry. In the IT arena, however the capabilities and limitations of the major job hunting engines are widely known. It's a preventable error.

May 22, 1996
Give It Away To Keep It
"Electra" is the editor of our recently discovered gem, JobSmart. She says "Dealing with the web is like alphabetizing a mudslide." She also says that "One great website raises the competitive bar for everyone else." We'd take that a step further and say "One great feature on a website raises the competitive bar for everyone else."

We took a solid look at America's Employers. By far the most compelling offering on the site is an easily searchable database of companies sorted by state and industry. While we weren't impressed by the design or layout, the site is fast and generally easy to use. What America's Employers seems to really understand is that traffic building requires that you offer a unique service to your users. Word of mouth traffic and the quality of your inbound links is dependent on delivering a real differentiator to your visitors.

"You have to give it away to keep it" sounds like the "new age-ish" balderdash that consumes a great deal of the press about the web. Really, it's a time honored business development principle that can easily be stated as "If you make your customers successful, they'll do the same for you."

As the Web has become clogged with competing firms offering similar claims, it's nice to see an outfit like America's Employers offering real introductory value with a feature that clearly differentiates it from the rest of the pack. Each market niche offers similar opportunities to shine.

May 21, 1996
Getting Started
NetStart, Inc might be on to something. The Northern Virginia based software company is in the process of releasing a suite of products that help manage the hiring process.

Their online employment site, CareerBuilder has a potentially interesting Matching Agent. It's coupled with Team Builder, an HR Management tool that claims to be able to process and route incoming resumes.

But there's (at least currently) a problem. While the website is still under construction (it's devoid of navigation tools and unfinished) the marketing department is busily sending out bulk email touting the new service.

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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

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