The Recruiting News
Social Influence - Thriving in a New World of Media Relations
(May 1, 2012) - White Paper from HRmarketer: Social Influence - Thriving in a New World of Media Relations
Social media has created a world of dizzying potential: it's incredibly easy to share your news with press, analysts, and decision-makers. Yet media relations is tougher than ever! As the pendulum swings from print to online media, the traditional roles of journalists and analysts are merging into a community of bloggers, HR professionals, consultants and other influencers. The resulting conversations are cascading into a supernova of online noise.
Call them "influencers" or "social voices" . . . whatever the buzzword, you need to reach the right people. But how? This definitive article charts the online evolution of media relations and offers tips for navigating the brave new world of social influence.
The paper covers:
- The changing media and influencer landscape
- The need to join online conversations
- Brand visibility and content marketing
- How media analytics tools cut through the noise
- 10 steps for media relations in a social world
- The core principle: tell compelling stories
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