interbiznet: The Recruiting News

The Recruiting News







Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors




Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

ERN | Bugler | The Blogs | Archives | Careers | Job Hunt |

The Growing Value of Employer Brands

New Bernard Hodes Group Research Suggests Many Employer Brand Messaging Strategies Are Outdated, May Not Reflect Market Changes Regular assessments of employer brand messaging enable organizations to stay competitive through technology, economic changes

(April 12, 2012) - Bernard Hodes Group, a leading provider of integrated talent solutions, today announced the results of a new research study that compares employers' and employees' points of view about the value of both internally and externally facing employer brand strategies.

"Our research shows that among those with an employer brand strategy, the average strategy age is 4.3 years. Accordingly, many organizations are relying on messaging platforms that pre-date the Great Recession," said Paul Austermuehle, senior vice president, Bernard Hodes Group. "A lot has changed in the last four years, not just on the economic front, but in the lifestyles of virtually every member of the workforce. We have so many new technologies, communication platforms, social communities and ways for candidates to explore and understand employers. It's clear that most employer brand messaging should be reassessed and updated for authenticity and transparency."

As the country starts to shake off the employment lows of the recession, more attention has been placed on how workforce engagement can impact productivity and the bottom line. The new Hodes research finds that most of those employers surveyed expect improved employee engagement scores (61%) and improved customer satisfaction scores (58%) from internal branding efforts, as well as improved employee retention (57%) and increased productivity (54%).

"Many, but certainly not enough, of our participants are linking their employer brand investment with their key financial metrics like customer satisfaction and revenue. Employer branding should be viewed as an essential tool for crafting internal and external messaging. It drives engagement and ensures that a company's workforce is aligned to their business strategy and values," said Austermuehle. "In this research, we see a picture emerging of a very savvy employer, an age of brand enlightenment. This sets the level of competition in industries across the board—most especially in retail, hospitality and those businesses where frontline employees deliver the branded customer experience."

Furthermore, the Hodes research reveals that employers anticipate increased applicant quality (89%) from external branding strategies. As a result of technological advancements such as search engine optimization, social media channels and mobile communications; employer brands are taking center stage to ensure their effectiveness relating to quality of hire, brand awareness and perception.

The Hodes research, The Growing Value of Employer Brands, also sheds light on the importance of understanding employee perceptions to articulate the employer brand, some of the on-going challenges organizations face with employer branding, and the types of metrics utilized to connect employer branding with operational performance. Companies interested in learning more may contact their Hodes Representative or by calling 888-438-9911.

About Bernard Hodes Group
Bernard Hodes Group offers a full array of innovative solutions and strategies to help companies find, keep and engage the best possible talent. Headquartered in New York, with nearly 100 offices and affiliates around the globe, Bernard Hodes Group is a part of Omnicom Group Inc. — a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Permalink  . - .  Todays Bugler  . - .  Email this article  . - .  Readership Feedback

  Call Center
  Drivers / Trucking
  Security Clearance

To search jobs, visit:

For more great articles - search our archives: Enjoy the Bugler and review the latest Recruiting Blogs.

Contacting Us:
Mill Valley, CA 94941

Copyright © 2013 interbiznet. All rights reserved.

The Electronic Recruiting News
Sign-up to receive this newsletter in email each day.
Email Address:
Request: Subscribe Unsubscribe
The interbiznet Bugler
Sign up and receive a concise, daily briefing on recruiting industry news.
Email Address:
Request: Subscribe Unsubscribe

Click On Our Sponsors

ERN | Bugler | Blogs | Candidates | Advertise | HR Jobs | Recruiting News |
















    Industry News

  -  ERNIE
    Industry Article


  • Branding
  • Worst Jobs
  • Dice Report
  • BLS Health
  • Performance Mngmt
  • Adicio
  • Workforce Engagement
  • Dependency
  • CKR HR Product
  • Employee Value
  • Dice Report
  • Compensation
  • Oxygen Plan
  • Employee Appreciation
  • Sales Talent
  • Decision-Making
  • Cloud Culture
  • The Dice Report
  • Outplacement
  • Weddle's Award
  • Social Media
  • HCM Trends
  • Dying Regrets
  • Predictions
  • Productive Companies
  • Branding
  • Mentoring
  • CKR Expansion
  • Job Market Up
  • Dice Report
  • From the BLS
  • Ugliest Sweater
  • Productivity
  • Dice Report
  • Thinking
  • Sales Superstars
  • ASQ Survey
  • Female Veterans
  • IT Role
  • Kenexa Aquisition
  • Veterans Day
  • Time Use
  • TedTalks
  • Employment Index
  • Dice Report
  • 2012 Index
  • Best In HealthCare
  • HireVue
  • Woman
  • ZipRecruiter
  • Man vs Machine
  • Best 100
  • Top 25
  • Compensation
  • Zappos
  • Securing Talent
  • Towers Watson
  • HRMarketer
  • Talent Partnering
  • HR Commandments
  • Equifax Aquires
  • Temp Staffing
  • Global Initiative
  • Health Care Funding
  • Long Term Care Plan
  • Social Media Jobs
  • Health Care Odyssey
  • Sitting Can Kill You
  • Underrated Jobs
  • Understanding Talent
  • Instant Recess
  • PeopleAnswers
  • Bullhorn
  • Dice Report
  • Independent Workers
  • Employment Index Euro
  • Health Tips
  • Steve Jobs
  • Health Care Trends
  • Inc 5000 Job Creators
  • Kenexa Synergy Awards
  • CornerStone
  • SmartPost
  • Business Strategies
  • Millennials
  • Job Turn Over
  • Mandy Schaniel
  • Elance Adds Jobs


         © 2013 interbiznet.
         All Rights Reserved.