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CKR Interactive Expansion

(January 17, 2012) - CKR Interactive Expands its Reach and Expertise with Staff Additions

Recruitment marketing agency responds to demand for social media and client strategy services.

International recruitment marketing agency CKR Interactive ( welcomes Emerging Media Account Strategist Christine Guardia and Senior Account Executive Celine North to the agency's growing team. They will each play an active role in helping the agency meet a growing demand for social media and account strategy services throughout the United States.

Guardia's notable achievements include helping launch KooDooZ, a social network designed to empower youth, and working on Jumpstart's Read for the Record campaign, which leveraged social media to recruit thousands of people to hold local reading events around the world. Working with clients such as the Library of Congress, City of New York and Commonwealth of Massachusetts, Guardia honed her relationship management, communications and analytical skills as their information technology consultant. She recently worked with Los Angeles County to implement their talent management system, and her recruitment advertising experience dates back to when she worked for CKR Interactive CEO Curtis Rogers' first recruitment ad agency, Rogers & Associates. She earned her MBA in Marketing and Public & Nonprofit Management at Boston University, and holds degrees in Public Relations and Public Administration from Syracuse University.

Guardia's role at CKR Interactive is to help clients apply the latest social channels and technologies to recruitment, as well as track and analyze campaign effectiveness. Increased demand for the agency's comprehensive suite of social media products and services led to the need to expand staff in this area, and Guardia will support Kasey Sixt, vice president of branding and social media, to deliver social media expertise. As Sixt notes, "Christine and I worked together previously, and I'm looking forward to the fresh and innovative ideas that I know she'll bring to our growing office in Los Angeles."

Guardia concurs, "The social web is constantly evolving, and it's difficult for clients to determine which of the tools and platforms out there will yield the best outcomes. I look forward to filling that gap and assisting clients in differentiating between what will help them recruit and retain the best employees versus what is hype."

North has worked in the marketing and advertising industry for more than 15 years, specializing in the recruitment niche for nearly a decade. She was responsible for significant business growth at a number of recruitment marketing agencies, including JWT, where she served as a managing director, as well as TMP and Hodes, where she served as a director of business development. North honed her relationship management, communications and marketing skills working as a recruitment and retention consultant, advising clients such as Baptist Health, University of Florida and Shands Hospital, Napa Auto Parts, MGM, Hilton Grand Vacation Club, and many others. She also worked to build the media start-up, GiftAloft, where she was recognized as an award-winning entrepreneur.

East Coast Regional Manager Nancy Caputo shared, "I am excited to have Celine, with her extensive experience and background, join the team to expand CKR Interactive's presence in Florida."

As Senior Account Executive, North will manage the day-to-day needs and strategy development for a broad range of agency clients. Upon joining the team, she remarked, "I have admired CKR Interactive for years, and I am thrilled to be part of a group I have respected for so long. Throughout my career, I've been dedicated to delivering the best service possible it's an ideal fit for the agency's personalized service model on which its industry reputation was built."

To learn more about CKR Interactive's team and full range of recruitment marketing solutions, visit:

Or contact:
Skye Callan, Interactive Marketing Director, CKR Interactive, (408) 517-1400.

About CKR Interactive
Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today's employers. Focusing on interactive solutions, the firm's areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, New York, Ohio and Florida, and partner agencies in the United Kingdom, Australia, China and India, the award-winning firm's growing list of clients represents a range of industries, from healthcare/biopharm, energy/oil and high tech to government, finance/insurance and hospitality/food service.

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