The Recruiting News
Six Deadly Sins of Social Media Measurement
(August 8, 2011)
Here is an article by Christian Gulliksen from Marketing Profs .
For all have sinned and come short of the glory of social media measurement. According to Jamie Turner and Reshma Shah - authors of How To Make Money With Social Media - marketers routinely commit six deadly sins. If any of them sound familiar, it's time to change your ways.
A surprising number of marketers leap into social media without first setting business objectives. When that happens, you can't measure success. So before you take a step forward, take a step back: set clear goals and determine how you'll measure outcomes.
2. Measuring Everything
3. Measuring the Wrong Thing
4. Measuring Just to Measure
5. Not Tracking Your Progress
6. Not Sharing Your Progress
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