The Recruiting News
A Service that Guarantees You'll Get a Job Offer
(June 28, 2011) Yesterday, Marc Cendella, CEO & Founder of TheLadders, sent out a letter explaining their latest innovation: a service that guarantees you'll get a job offer.
For the first time in the history of the jobs industry: a service that guarantees you'll get a job offer...
I'll be on CNBC in a little bit announcing the launch of Signature, our new product to help you get through the job search faster, more easily, with less stress and a lot more efficiency.
When you follow our Signature program, you'll have a job offer within six months. Guaranteed. Or your money back. Tune in to CNBC at 10 a.m. to see me live on the floor of the New York Stock Exchange making the announcement!
I've been dreaming of this product for ten years, and when I started TheLadders eight years ago this summer, my hope was that someday, with enough research and effort, with enough insight and hard, hard work, we'd be able to create a product like Signature.
In those eight years, I've written this weekly newsletter to you every Monday (408 weeks and counting!) and I've read over 420,000 emails from subscribers like you.
I know the pain, the frustration, and the despair that the modern job hunt can cause. Heck, I've even written a long blog series on "History of Job Search" in order to understand it better, I've commiserated with you when "You Had A Bad Day", I've shared my own experiences with "Man, I Blew That Interview", and I co-wrote an Amazon Top 50 Best-selling book on the topic "You're Better Than Your Job Search".
And what I've wanted, what all my dedicated colleagues here at TheLadders have wanted, what you, our 4,600,000 subscribers have wanted, is a way to conquer the uncertainties of the job hunt. A way to put your mind at ease. A means to putting aside the worries and the anxieties and the fears. A way to defeat doubt.
And now we have.
Here's how it works.
When you sign up for Signature, you are assigned a dedicated Career Advisor. The Signature program is a two-way partnership in which you'll be working closely with your Career Advisor over the phone and over the internet to land your job offer. You'll be speaking with her or him weekly for the first couple months and then every other week after that.
Together with your Career Advisor, you'll establish your (realistic) job goals, have your resume re-written by a CPRW (Certified Professional Resume Writer), create your elevator pitch, and establish good practices and habits in job applications, networking and interviewing.
But the most important thing we need from you is your commitment. Your commitment to finding a new job, your commitment to make your regularly scheduled calls with your Career Advisor, and your commitment to putting in the minimum four hours per week that you need to be successful.
With your commitment, and our Signature Program, you'll get a job offer within six months. Guaranteed. Or your money back.
We've been testing this product for over a year. We've put hundreds of professionals like you through the pilot. More than a hundred people have already completed the curent edition of the six-month program with a success rate of more than 90%.
Signature works for both employed and unemployed people. 3/4 of the professionals who went through the pilot were employed full-time, so we understand the challenges of looking for work while you're working. We don't believe in busy work, and we'll keep you focused on doing just the most important things to make you successful.
It's important to note that we're not able to help with any and every type of life change. Signature is appropriate for people looking to make a change with a progressive increase, or lateral move, in salary, title, compensation or position. So managers looking to become Sr. Managers, Directors looking to become VPs, or VPs looking to stay VPs or even downshift a little bit: this product is for you.
If you're looking to retire from your current field or start over in a new one, Signature is not the right solution for you. So if you've been a corporate attorney for a decade and want to try your hand at film-making, or you've been in pharma sales and are interested in moving into research, or you're looking to check-out of the rat race altogether and become a cowboy on a dude ranch or a burger flipper in Maui, Signature is not right for you. The good news is we'll tell you that right up front and won't take your dough.
So tune in to CNBC at 10 a.m. this morning to see me from the floor of the New York Stock Exchange, check out our new product at TheLadders.com/signature, and thank you for your support, your e-mails, and your beautiful ambitions all these years! You are the inspiration for all we do!
With my warmest (guaranteed) regards,
Marc Cenedella, CEO & Founder
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