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ZoomInfo Pro Wins Prestigious CODiE Award

(March 30, 2011) Winner of Best Directory & Business Leads Service Category

The Software & Information Industry Association's (SIIA) CODiE Award program has named ZoomInfo's flagship service, ZoomInfo Pro, winner of the program's Best Directory & Business Leads Service category. The category recognizes ZoomInfo Pro as the "best online service for accessing contact information for businesses and professionals in specific industries, areas of expertise or geographic locations; or as part of a collection of prospective buyers in a certain market."

"Winning the CODiE is a huge accomplishment," said Sam Zales, president, ZoomInfo. "I'm extremely proud of every member of the ZoomInfo team. The award validates our recent investments in our core, proprietary technologies and affirms our mission to create the best data in the marketplace for our customers, which will help the business community solve a very big and costly problem: outdated B2B data."

According to the SIIA, CODiE judges who reviewed ZoomInfo Pro remarked that the software-as-a-service (SaaS) application - which provides access to the ZoomInfo Database of five million businesses and 50 million businesspeople, plus unique search, export and alert tools - was "very easy to use," yet includes "powerful search options ... (e.g., the ability to search across multiple fields, such as articles, to find people, rather than simply searching by company name or job title)." Judges also noted ZoomInfo's "smart use of technology" that allows ZoomInfo Pro to offer business information that is constantly refreshed.

ZoomInfo Pro is the culmination of extensive technology advancements that support the ZoomInfo vision to map the business landscape in near real time. ZoomInfo recently upgraded its proprietary Web crawling technology - which constantly scours millions of company, financial and news sites to uncover new information every day. It also added advanced community contribution technology and upgraded its one-of-a-kind data matching and profile-creating technologies that correctly match new information from multiple sources with existing records (e.g., matching John Smith of Acme Corp. and Jonathan A. Smith of Acme Inc.).

Customers can access highly accurate profiles that go beyond basic business card information. For example, employee profiles include work history, education and 10 years of Web references (honors, board affiliations, etc.) including items not available elsewhere online. ZoomInfo Pro enables users to search across all of this data to create lists of target prospects or better understand an individual or company. Every day, ZoomInfo adds approximately 2,000 new businesses and 25,000 new employees to its database and updates about 15,000 business and 250,000 businessperson records.

SIIA President Ken Wasch said, "ZoomInfo is among companies who are a prolific testament to the power of technology to deliver innovative solutions to businesses. SIIA warmly congratulates ZoomInfo for its innovation and playing an essential role in continuing America's leadership in the global knowledge economy."

SIIA presented ZoomInfo with the award at a special CODiE Awards Dinner during the 2011 Information Industry Summit in New York. Three other products were named as finalists in the Best Directory & Business Leads Service category. This is the 26th year for the CODiE Awards program and the 10th year it has offered awards in content categories. A list of all winners is available on the CODiE Awards website.

More information about ZoomInfo Pro is available at

About ZoomInfo
ZoomInfo is a leading provider of continuously updated information about businesses and employees. Businesses from start-ups to blue-chips rely on ZoomInfo's up-to-date, multi-sourced, highly relevant business information and unrivalled tools to quickly pinpoint contacts and accelerate success. ZoomInfo is the only business information provider that uses patented systems to build its database from all three of the following sources: the Web via its proprietary Web crawler, community contributions and individuals who verify and update their own profiles.

The ZoomInfo Database currently spans five million businesses and 50 million employees. It is at the heart of all ZoomInfo solutions including: ZoomInfo Directory, its popular free website where businesspeople manage their own profiles and search for companies and employees; ZoomInfo Pro, the company's flagship software-as-a-service offering, providing the most advanced searching capabilities on the market; and ZoomInfo Enterprise Solutions, which include customized data and integration with customers' software applications. Founded in 2000, ZoomInfo's customers include leading brands such as Amazon, E*TRADE, Microsoft, Time Warner, Wal-Mart, Yahoo! and the world's top staffing and executive search services.

For more information, go to or call (866) 904-9666. Follow ZoomInfo on Facebook, LinkedIn, Twitter and the "Follow the Lead" blog (

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