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A New Perspective: Five Unexpected Ways to Approach the HR Buyer (August 19, 2010) Bret Starr of Starr Tincup, a human capital management(HCM) marketing firm, sent over their new article on the HR Buyer. The three page paper, A New Perspective: Five Unexpected Ways to Approach the HR Buyer, is very informatiove and an easy read. It is worth your time. Here is the teaser that accompanied the paper: We know how easy it is to get stuck in a rut - to glide happily from day to day with the same comfortable routine. When it comes to marketing to Human Capital Management (HCM) buyers, it's especially easy to rely on those ageless tricks of the trade you were taught early in your career: taking every potential client out to a fancy dinner, assuming your buyer knows nothing about business strategy, selling to the "cat lady" of HCM, playing up your company's U.S. versus foreign identity. All of these marketing tactics work to a point, but what if we told you that turning these notions upside-down might work, well...even better? Download the free article here and start revamping your marketing strategy! Colleen Gildea colleen@interbiznet.com Permalink . -. Todays Bugler . -. Send To a Friend . -. Readership Feedback Delicious Reddit Facebook StumbleUpon Twitter UpComing Event Annual WITI Women and Technology Summit WITI (Women In Technology International), the world's leading professional organization for executive women in technology, will truly inspire "Collaboration, Strategy and Growth" through hands on speaking engagements and panel discussions at the Annual WITI Women and Technology Summit in San Jose, CA September 12-14, 2010. WITI represents the ideal market for business Networking - CIO's, executive women and men as well as leaders in technology from around the world converge at WITI's Annual Women and Technology Summit to discuss and collaborate on innovative solutions to common business challenges, and explore new business opportunities. Annual WITI Women and Technology Summit Check out our new section 'Facts, Data & Statistics'.
For more great articles - search our archives: HR Jobs: Jobs In Human Resources Management Section. Enjoy the Bugler and review the latest Recruiting Blogs. Contacting Us: interbiznet Mill Valley, CA 94941 415.377.2255 colleen@interbiznet.com Copyright © 2013 interbiznet. All rights reserved. Materials written by John Sumser © TwoColorHat. All Rights Reserved. The Electronic Recruiting News Sign-up to receive this newsletter in email each day. The interbiznet Bugler Sign up and receive a concise, daily briefing on recruiting industry news. ERN | Bugler | Blogs | Candidates | Advertise | HR Jobs | |
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