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A Webinar - Attract, Retain, Repel
(June 7, 2010)
Attract, Retain, Repel: Leveraging your Employment Branding and Organizational Culture
Tomorrow, Tuesday, June 8, 1 PM EDT
Employment brands exist regardless of whether or not they are actively developed . . . And yet, they have the profound power to make or break the overall success of an organization. Kind of makes you want to take hold of the reins, doesn't it?
Learn how your brand can Attract, Retain the right people and Repel those that just won't fit.
In knowing the impact a company's employment brand has not only an impact on attracting today's most sought-after talent and retaining valuable employees, but also on building a stronger bottom line… it only makes sense to learn how to take control of your organization's employment brand.
Register for this insightful, fast-paced webinar - yours to enjoy at no cost, courtesy of Peopleclick Authoria.
The webinar will be presented by Lizz Pellet, CCO EMERGE International, the leader in the cultural assessment process.
While organizational culture has been touted since the early 1990's as essential for business success, there has been little connection between culture and the employment branding process. We have found that having the knowledge of "who you are and who you are not" from a cultural perspective, you can create an employment brand that will increase the ROI of recruitment and retention programs. By paying attention to congruence, alignment and fit, organizations can attract and retain the "right" employees and repel those that just won't fit.
This presentation is extremely powerful and straight forward. The knowledge transfer combines relevant business examples with high level results from Kennedy Information's Employment Branding study of over 300 companies.
Study results can be found at:
Participants will gain an understanding of how to:
* Build an employment brand in the context of culture
* Clearly define "fit" to identify the type of employee you desire to attract and retain and those you'd like to repel
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