interbiznet: The Recruiting News

The Recruiting News

Our Rate Card

Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors









Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Visit our
Jobs In Human Resources Management Section.

| Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |Careers |

MarketingSherpa's 2010 Social Media Marketing Benchmark Report

(March 2, 2010)
What Social Media Marketing Objectives are Organizations Targeting and Measuring?

MarketingSherpa's 2010 Social Media Marketing Benchmark Report
See larger image.

MarketingSherpa's 2010 Social Media Marketing Benchmark Report

There is no denying that social media is changing the way companies communicate in the pursuit of brand building and commerce. Social media is continuously evolving, and staying abreast of its impact and potential is critical to the success of your business.

MarketingSherpa's 2nd edition of the Social Media Marketing Benchmark Report comes at a critical point in the emergence of social media marketing as it evolves from a tactical approach to a more strategically-focused practice. To achieve social media success, marketers need to graduate from tactical novice to strategic practitioner. This benchmark report provides the blueprint for achieving this goal.

The benchmark report data, derived from 2,317 marketing experts with a wide range of expertise, provides powerful charts and insights to help B2B and B2C marketers assess what works (and what doesn't) in social media marketing. It also defines a practical method for mapping an effective blueprint for social marketing success.

Sherpa's Social Marketing ROAD Map and Maturity Model
Lacking an effective social marketing strategy presents a significant challenge to marketers. Without a clear strategy, success is rarely achieved, as tactical-based approaches can lead to inconsistent communication and execution. Many organizations have jumped into social media by starting a blog, or a Facebook, LinkedIn or Twitter account, without first plotting a course to achievable objectives.

To guide marketers through this challenge, MarketingSherpa created the Social Marketing ROAD Map, a practical method for developing an effective social media strategy.

The Social Marketing ROAD Map consists of these four elements:
    Research - Gathering intelligence on target audiences, social use and competition
    Objectives - Defining objectives aligned with target audiences and social metrics
    Actions - Creating a social marketing strategy with a definitive plan of action
    Devices - Deploying social platforms based on audience, objectives and strategy
Introduced in conjunction with our ROAD Map, the Social Marketing Maturity Model determines how far an organization has progressed in the systematic use of each ROAD Map element. It measures social media in three phases:
    Phase I: Trial - no process is used and social platforms are implemented first
    Phase II : Transition - an informal process is used and randomly performed
    Phase III: Strategic - a formal process is used and routinely performed
Read the Executive Summary

Colleen Gildea

Permalink  . -.  Todays Bugler  . -.  Send To a Friend  . -.  Readership Feedback

Guide to the
Top Specialty Boards
Where Top Candidates Seek Career Opportunities
Call Center
Drivers / Trucking
Enviro/Occup. Health & Safety
Health / Medical
Security Clearance
For more Specialty Boards, visit:
Employer's Corner on

Quote of the Day

"Sometimes the questions are complicated and the answers are simple."
- Dr. Seuss

For more great articles - search our archives:

HR Jobs:
Jobs In Human Resources Management Section.

Enjoy the Bugler and review the latest Recruiting Blogs.

Contacting Us:
Mill Valley, CA 94941

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.

The Electronic Recruiting News
Sign-up to receive this newsletter in email each day.
Email Address:
Request: Subscribe Unsubscribe
The interbiznet Bugler
Sign up and receive a concise, daily briefing on recruiting industry news.
Email Address:
Request: Subscribe Unsubscribe

ERN | Bugler | Blogs | Blog Roll | Advertise | Archives | About | Contact |

Careers | Candidates | Listings | ToolKit | Companies | Exec Recruiters |


Electronic Recruiting News



    Daily Industry News

  -  ERNIE
    Industry Article



  • Recruitment Genome Project
  • Employment Index
  • Hodes IQ & Social Media
  • 10 HBR Articles
  • HR Outsourcing
  • Employee Outlook
  • HR Job Outlook
  • Chart of the Day
  • Retirement Age
  • HRMarketer
  • Unemployment Rate
  • Talent Management
  • Monster/Yahoo! Hotjobs
  • Health Savings Accts
  • Recruitment Media Metrics
  • Online Persona
  • Simply Hired
  • Strategic Plan
  • Email Optimization Tactics
  • Millennial Women
  • Monster Employment Index
  • Choose a Job Board
  • Motivating A Sales Force
  • Social Media Marketing
  • 2010 Job Forecast
  • Top 25
  • Post-Recession Strategy
  • Job Search 2010
  • Hiring will Outpace Layoffs
  • Online Recruiting Winners
  • Happy Holiday
  • HR Resources
  • Employer/Employee Reationship
  • Recruitment Video
  • Office Conduct
  • Holiday Success
  • Weekly News Wrap Up
  • SHRM testifies to Senate
  • Brain in the Workplace
  • the Fed and Jobs
  • CyberShift Survey
  • Federal HIring
  • E-Commerce Experience
  • Executive Outlook
  • Free Advertising
  • Volunteerism Programs
  • Optomistic Hiring Trends
  • Jobs Data Cloud Recovery
  • TM Systems
  • Employment Law
  • theLens
  • Career Tips
  • Geo-Workforce Analysis
  • Adecco Honored
  • Week In Review
  • E-Vents
  • I-9 Compliance
  • WorkTrends Annual Report
  • The Unemployment Rate
  • Hodes IQ 5.1
  • Dice Report
  • TA Strategies
  • 5 Tips on Renewing Leader's
  • Job Dissatisfaction Up
  • Job Demand Up
  • I9 Whitepaper
  • Outsourcing
  • Onrec Conference
  • HRchitect
  • Small Companies
  • Pay Awards
  • Skills Gap
  • "The Searchologist"
  • Growth Sectors


         © 2013 interbiznet.
         All Rights Reserved.