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Pioneering Recruitment Genome Project Undertakes Third Major Research Effort

Unveiling the DNA of the Business, Project Studies the Use of Social Networks by Recruiters

(March 1, 2010)
Arbita, a leading provider of recruitment marketing technology, media planning and consulting services, has launched the third major survey in its long-term project to successfully decode the DNA of successful recruiting.

The highly respected Recruitment Genome Project is launching a major initiative to illuminate the use of social networks for recruiting and recruitment business development. One of the most significant trends uncovered in the Recruitment Genome Project's initial survey last year was that an overwhelming number of recruiters expected to increase their use of online social networks for recruiting and business development in 2010.

The project will now drill deeper to answer pertinent questions to the industry including:
  • How are online social networks being used for recruiting and business development?
  • Which social networks are the most useful?
  • Do companies have effective strategies for using the major social networks, niche and regional networks and blogs?
  • How will recruiting investment in social media for recruiting change?
"Every day, companies waste millions of dollars on recruitment initiatives because they haven't decoded the recruitment genome," said Don Ramer, founder and CEO of Arbita. "They engage in various activities, like sourcing, job-board advertising and employment branding campaigns, but they do it all without any real understanding of what is successful and what's not.

"That's not their fault," Ramer said. "No one had tried to decode the recruitment genome in earnest. Not until now."

Arbita's Recruitment Genome Project is the single most wide-reaching and thorough market research project ever conducted in the recruitment community. Its components include:
  • Over one million people have been invited to participate in the Recruitment Genome Project, and thousands of surveys have Multiple survey instruments
  • Focus group interviews
  • Commentary and analysis from industry thought leaders
  • Exhaustive secondary research
Over one million people have been invited to participate in the Recruitment Genome Project, and thousands of surveys have been completed by leading organizations worldwide. Analysis of data in the project's first survey and specific recommendations for the industry were captured in the white paper, "Act While Others Wait: Savvy Recruitment Marketing Strategies Now Ensure Success While Others Wait for Better Times."

The project's second round of research illuminated this paradox: Although candidate behavior changed dramatically in 2009 as a result of the recession and the explosion of social media, the recruitment community had failed to keep pace. The Recruitment Genome Project's second report, "6 Must-Fund Recruitment Marketing Initiatives for 2010," analyzed those findings and presented six crucial initiatives for recruiters to respond with.

Over the next few years, The Recruitment Genome Project will continue to conduct surveys, interviews and other forms of primary research that draw upon Aribita's rich knowledge base of recruitment marketing analytics.

About Arbita
Since 1993, Arbita has been connecting leading employers with the best talent on the Internet, all over the world. Our recruitment marketing technology, media planning and consulting services have been developed with the belief that every client deserves a partner with their best interests at heart. Arbita is based in Minneapolis, MN and on the Web at

Media Contact:
Glenn Gutmacher
VP, Arbita Consulting & Education Services
(612) 278-0018

Colleen Gildea

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