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Social Media is Transforming Health Care Recruiting

(February 25, 2010)

New Research Report by Hodes IQ Provides Insight on How Social Media is Transforming Health Care Recruiting

Web 2.0 applications such as widgets help to leverage recruiting initiatives

Hodes iQ, Bernard Hodes Group's award-winning talent acquisition and management product, combines expertise in HR consulting, health care and software technology in its latest research report that shines new light on social media adoption, effectiveness and barriers of entry for many companies facing the brave new world of Web 2.0 recruiting.

The Health Care Recruiting and Social Media Report - Prognosis: Optimistic explains that most health care recruiters believe Web 2.0 is a good match for their industry, but few have fully adopted these leading-edge social media and interactive tools for recruiting and talent management. The report highlights the key findings and illustrates the current state of play in health care recruiting and retention around social media.

The research covers:
  • The impact of social media and interactive Web 2.0 tools on candidate behavior and how to turn that interaction into actionable recruiting touch points.
  • The fears that many companies have in using social media and how they can overcome them to enhance sourcing efforts.
  • The tools available to help organizations tap into employee engagement, create brand awareness and expand recruiting reach.
"In part from this research, we've developed new products, like our Web 2.0 Recruiting Widget, to help companies address the fear and uncertainty of this new digital landscape," said Dwaine Maltais, SVP, e-Recruiting Solutions. "With our Widget, we can literally shrink a company's careers site and share it with employees and prospective candidates, safely and easily, on many of the Web's most popular social networks."

The results clearly showcase the impact social media has had on all industries not just health care, and many are just unsure of how to get started. For savvy health care recruiters this means that now is the time to move forward with well-advised social recruiting enhancements to their recruitment strategy tool kit. Learn how you can improve your recruitment initiatives using social media and Web 2.0 tools. Download your free copy of the research report Health Care Recruiting and Social Media Report - Prognosis: Optimistic now. To learn more about the Hodes iQ Recruiting Widget, visit

About Hodes IQ
Hodes iQ makes talent management work for companies that know what they want from a talent management system by delivering flexible software solutions for talent acquisition, candidate sourcing, onboarding, career websites and recruitment process improvement. Hodes iQ also integrates seamlessly with best-of-breed solutions for performance management, succession planning, assessment and background checks. Hodes iQ is supported by superb customer service, best-practice consulting and decades of experience through Bernard Hodes Group, offering unparalleled expertise in the recruitment marketing and employment branding industry. Hodes iQ offers several product lines for the Fortune 1000 and mid-sized companies, as well as growing businesses. Hodes iQ is on the Web at

About Bernard Hodes Group
Bernard Hodes Group , a leading fully integrated talent solutions provider, offers solutions that often combine multiple service offerings from the Company's core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (see All solutions are developed and measured within the company's 360-degree process methodology. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a part of Omnicom Group, Inc. (NYSE - OMC) ( Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.

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