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Internet Best Practices for Human Resource Vendors
(February 11, 2010) - We have been writing about HRMarketer for many years. They have a great deal of information and whitepapers that are worth a long look. We just finished reading: SEO and "Marketing" Web Sites - Internet Best Practices for Human Resource Vendors
This is part 1 of a 3-part series on how to effectively use your web site, original content, and ongoing marketing activities like search-optimized press releases and direct email marketing to achieve the measurable results of publicity, traffic and leads. The focus of this article is on your web site and search engine optimization (SEO) - precursors to any effective lead generating campaign.Check out HRMarketer for additional resources.
Future articles will include how to use original content to generate visibility traffic and leads, strategies to maximize your online visibility and leverage the investment you made in SEO and content. You can also download our eBook How to Reach and Engage Human Resource Buyers and Convert Them to Leads.
The Web has dramatically changed how HR decision makers research products and services. Companies used to rely on consultants, trade shows and print magazines for information. But now, equal to peers, the Web is the primary resource where buyers go to find and research human resource and employee benefit products and services. Even if a buyer learns about your company offline, they will likely go online to find out more about your company.
Because of this shift, you must have:A "marketing" Web site that is search-optimized and clearly and quickly tells the buyer who you are.
A Web site that engages visitors (your sales prospects) and converts them to sales leads.
Colleen Gildea
colleen@interbiznet.com
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