interbiznet: The Recruiting News

The Recruiting News

Our Rate Card
















Please Click On Our Sponsors


Please Click On Our Sponsors


Recruiting News for the Human Resource Professional


Please Click On Our Sponsors


Please Click On Our Sponsors



Please Click On Our Sponsors


Please Click On Our Sponsors




 

 

 

Click On Our Sponsors



Click On Our Sponsors





 

 

 





LIST OF TECHNICAL RECRUITERS

LIST OF EXECUTIVE SEARCH FIRMS

interbiznet
BOOKCLUB

interbiznet
LISTINGS










OUR HOME

Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations


Visit our
Jobs In Human Resources Management Section.

| Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |Careers |
Say It With Pictures

Say It With Pictures

(January 27, 2010) - It's a new year! Time to take a fresh look at your strategic plan for the year ahead. What do you hope to achieve by December 31, 2010? Better customer service? Stronger branding? Greater social-media buzz? All of the above? And just as important: How will you convey that plan, once it's developed, in a clear and concise way to your team?

Ben McConnell at the Church of the Customer Blog says the best way to keep employees in tune with a customer-relationship plan is to map it out.

"A strategic plan has a better chance of being successful when it's easy to understand, easy to find, and easy to share," he explains. "That's why, after we create longer-form strategy documents for social-media or customer-evangelism planning, we convert them into one-page infographics." He offers a sample—and here's how to build a similar chart, to say it with pictures:
    Top row: Objectives. List your top objectives for the year (e.g., "Become a word-of-mouth success story") straight across the top of the page.

    Second row: Goals. Position your goals ("80% customers signed up from WOM") beneath the top row to match them with the appropriate objective.

    Third row: Strategies. Detail the strategies you'll formulate to reach those goals ("Make company founders more visible").

    Fourth row: Tactics. List the tactics you'll employ to implement those strategies ("Launch SM accounts for founders, company").
"The word-driven complexity of a strategic plan is easier to comprehend when it's displayed graphically," McConnell concludes.

The Po!nt: Create a low-tech "picture" of your plan.
Once your customer-relationship strategy is set for 2010, break it down into a single-page chart like this one. Your team should appreciate the handy reference.

Source: Church of the Customer Blog. Read the full post here.

About Ben McConnell
Ben McConnell is an author, consultant and principal of management consulting firm Ant's Eye View.

Ben is the co-author of two books on customer loyalty: "Citizen Marketers: When People are the Message," (2007) which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Ben's first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," (2003) explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. "

Named as one of the 50 most influential online marketers, Ben co-authors the Church of the Customer blog; with more than 121,000 daily readers.

Colleen Gildea
colleen@interbiznet.com

Permalink  . -.  Todays Bugler  . -.  Send To a Friend  . -.  Readership Feedback


Guide to the
Top Specialty Boards
Where Top Candidates Seek Career Opportunities
Call Center CallCenterJobs.com
Drivers / Trucking JobsInTrucks.com
Enviro/Occup. Health & Safety EHSCareers.com
Executive RiteSite.com
General JustJobs.com
Health / Medical HealthJobsUSA.com
Logistics JobsInLogistics.com
Manufacturing JobsInManufacturing.com
Retail AllRetailJobs.com
Security Clearance USADefenseIndustryJobs.com
Tax Specialists TaxTalent.com
For more Specialty Boards, visit:
The
Employer's Corner on TopUSAJobs.com
marketing@TopUSAJobs.com




Quote of the Day

"I love my past, I love my present. I am not ashamed of what I have had, and I am not sad because I no longer have it."
- Gabrielle Colette Sidonie


For more great articles - search our archives:

HR Jobs:
Jobs In Human Resources Management Section.

Enjoy the Bugler and review the latest Recruiting Blogs.




Contacting Us:
interbiznet
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.



The Electronic Recruiting News
Sign-up to receive this newsletter in email each day.
Email Address:
Request: Subscribe Unsubscribe
 
The interbiznet Bugler
Sign up and receive a concise, daily briefing on recruiting industry news.
Email Address:
Request: Subscribe Unsubscribe
 

ERN | Bugler | Blogs | Blog Roll | Advertise | Archives | About | Contact |


Careers | Candidates | Listings | ToolKit | Companies | Exec Recruiters |

 

 
interbiznets
Electronic Recruiting News


 
 
FEATURES:
 

FREE
EMAIL NEWSLETTERS:

  -  BUGLER
    (Sign-up)
    Daily Industry News

  -  ERNIE
    (Sign-up)
    Industry Article


      



 



RECENT ARTICLES:
  • Strategic Plan
  • Email Optimization Tactics
  • Millennial Women
  • Monster Employment Index
  • Choose a Job Board
  • Motivating A Sales Force
  • Social Media Marketing
  • 2010 Job Forecast
  • AllRetailJobs.com
  • HRExaminer.com Top 25
  • Post-Recession Strategy
  • Job Search 2010
  • Hiring will Outpace Layoffs
  • Online Recruiting Winners
  • minnesotaunemployed.com
  • Happy Holiday
  • HR Resources
  • Employer/Employee Reationship
  • Recruitment Video
  • Office Conduct
  • Holiday Success
  • Weekly News Wrap Up
  • SHRM testifies to Senate
  • Brain in the Workplace
  • the Fed and Jobs
  • CollegeRecruiter.com
  • CyberShift Survey
  • Federal HIring
  • E-Commerce Experience
  • Executive Outlook
  • Free Advertising
  • Volunteerism Programs
  • Optomistic Hiring Trends
  • Jobs Data Cloud Recovery
  • TM Systems
  • Employment Law
  • theLens
  • Career Tips
  • Geo-Workforce Analysis
  • Adecco Honored
  • Week In Review
  • E-Vents
  • I-9 Compliance
  • WorkTrends Annual Report
  • The Unemployment Rate
  • Hodes IQ 5.1
  • Dice Report
  • TA Strategies
  • 5 Tips on Renewing Leader's
  • Job Dissatisfaction Up
  • Job Demand Up
  • I9 Whitepaper
  • Outsourcing
  • Onrec Conference
  • HRchitect
  • Small Companies
  • Pay Awards
  • Skills Gap
  • "The Searchologist"
  • Growth Sectors

    ERN ARCHIVES





         © 2013 interbiznet.
         All Rights Reserved.