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Bernard Hodes Group Releases 'theLens'
New digital tool aids HR strategy by visualizing online conversations
(October 7, 2009) Bernard Hodes Group, a leading provider of integrated talent solutions, is excited to introduce theLens - an innovative application developed by the company's Digital Innovation Team.
"theLens is an application that enables clients to visualize online reputation audit data, illuminating valuable insights for creating, implementing and nurturing a social recruiting strategy, said Kane Cochran, director of digital innovation. "Now, clients can not only listen to, but actually see how their brand is interpreted through conversations online."
theLens allows for an enhanced user experience, providing clients with an inside look into the source, sentiment, and volume of employer brand-related conversations. The new digital application, which can be used as both a web-based or Adobe Air desktop application, gives Hodes customer service teams the ability to access an at-a-glance picture of their clients' online reputation. The experience provides useful insight into where relevant conversations are taking place and where their client's reputation stands among potential candidates and employees.
"Online employer reputation monitoring and management is the process of finding, documenting, and processing relevant conversations. It enables us to create an accurate social map of the relevant networks where candidates reside," said Shannon Seery Gude, vice president, Hodes Digital and popular speaker on social recruiting strategies. "Using theLens, we can now review the data with our customers in a very clear, compelling manner."
theLens elevates the user experience of data interpretation, letting companies see where the conversations are happening and what topics are being discussed in order to determine how they might participate and affect conversation sentiments over time. In today's digital communications landscape, this experience is an integral piece of a meaningful recruiting and retention strategy.
About the Hodes Digital Innovation Team
The Hodes Digital Innovation Team focuses on incremental, emergent, and often revolutionary approaches to employer branding and talent communications solutions. Going beyond best practices, tools, technologies and applications, this team is tasked with defining and testing the drivers of user engagement and effectiveness in an ever-changing digital environment, bringing to life the promise of a truly interactive web through research, development, and prototyping ideas that reshape talent solutions as we know it.
About Bernard Hodes Group
Bernard Hodes Group, a leading fully integrated talent solutions provider, offers solutions that often combine multiple service offerings from the Company's core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (see http://www.hodesiQ.com). All solutions are developed and measured within the company's 360-degree process methodology. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a part of Omnicom Group, Inc., (NYSE - OMC).
Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.
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