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Here's a Gift To Our Readers:
A Free Consulting Session to Improve Your Web Site
(January 26, 2008) I'm passing on this gift from Ron Richards, a world-class Persuasion Design consultant. "Free samples" aren't unusual, but we've watched Ron's consulting successes, and I promise his insights are really unique and impactful.
One of his clients wrote about him, "Ron is a curious mix of creativity and scientific analysis. Imagine a genetic lab mixture that produced a clone from the DNA of David Ogilvy and Thomas Edison."
Take him up on the offer in the email he sent me below. Given his skills and his integrity, he really will deliver to you what he describes below, with no obligation.
Here's what Ron wrote me:
Subject: How to Jump Sales to Pre-Recession Levels & Beyond
Via Site Changes. Your Free Site Improvement Session.
To: Colleen Gildea
From: Ron Richards
Colleen, here are answers to questions about your free Site Improvement Session, a private consulting session with me by phone including screen sharing. It will focus totally on your site.
Also, I'll give a separate session to everyone you choose.
MUST YOU "JUST LIVE WITH" YOUR RECESSION SALES DIP?
If your sales dropped to half, and then we multiply those sales by two fold by improving your site's persuasiveness, you're back at pre-recession levels! You've counterbalanced recession effects, and given yourself "recession immunity."
Your strengths will be seen by everyone you deal with, and your industry press, resulting in additional growth.
Meanwhile your competitors will hunker down and give up market share to you. They'll radically downsize, losing even good people -- people who cost them $100K to hire, train, and bring up to speed.
HOW DO WE DOUBLE YOUR SALES?
In a phone session -- free -- we'll look at your site together. I'll point at ways I can multiply your sales by 2-5 fold.
Even if you've felt stuck and frozen, this session will rejuvenate your sense that site changes can control your sales. The session will show you how.
When the recession ends, your 2-5 fold sales advantage continues, giving you ongoing competitive dominance and extraordinary profits.
WHAT'S AN EXAMPLE?
I completely re-did a client's home page, resulting in 4.5 fold more of their visitors converting to prospects (measured year to year). The new page went up right in the midst of the recent months' of recession and economic chaos! Their first step was taking me up on my free Site Improvement Session.
Most people don't realize that doubling sales is possible Yet gains of 2-5 fold are common from my work.
CAN YOU GET THESE INSIGHTS AND GAINS ELSEWHERE?
My clients say such gains of 2-5 fold eluded their famous agencies, consultants, copy writers, and site architects. They're surprised that I find so many subtle things that no one knew mattered so much, things that are often counter-intuitive and that defy conventional wisdom.
They're struck by the fact that improvements jump off the page to my eyes, and that I'm always willing to share the principle involved.
WHAT KIND OF IMPROVEMENTS DO I FIND?
Using my unique Persuasion Design know-how, I identify how to change Grabbers (headlines, subheads, tag lines, etc). I show how to control Eye Flow so visitors see everything essential, and see it in the optimum sequence. If needed, I show how to change Positioning to make your offer clearer and more competitive.
Also, I identify poison elements in copy (or vital things you neglected to say) -- things that breed a wait-and-think attitude or even distrust.
WHY AM I GIVING THIS SESSION FREE?
Although there's zero obligation -- truly no strings attached -- sometimes the recipient becomes my client. Most of my clients started this way.
Having done hundreds of such sessions over the years, I know the sessions are greatly valued, and I love the analytical and creative excitement as we find breakthroughs.
CAN YOU PASS ON THIS GIFT TO OTHERS?
Yes, to as many of your friends, clients, and suppliers as you like. I'll give each of them a free site improvement session. All I ask is that they have a significant internet based business.
Simply forward this email to them. When they call me, I'll quickly give each of them this Site Improvement Consulting Session worth $1,000, but at no fee, covering their strategy, tactics, and copy improvement opportunities.
Indeed, in the current crisis climate, this session can be the key to viability. Obviously, 10's or 100's of millions of dollars are often at stake in conquering the current situation.
Of course, if you also want to take advantage of this yourself, for a significant web site you run, I welcome that.
HOW DOES YOUR IMPROVEMENT SESSION COMBINE
SCREEN SHARING AND PHONE CONFERENCE?
You use any ordinary phone to call in to your private session, and you screen share with me by clicking a link on an email that I'll send. That way, we can look at your site together while we talk about it on the phone.
With screen sharing, I can point to some of the most important things to remove, things to add, and great elements to be sure not to change. I type notes as we talk (which also show on the screen) and then send the notes to you after the session.
Your colleagues can also be in the session. Just give me their names, functions, and email addresses and I'll include them in the invitation that gives them the phone conference number to call, and the screen sharing link.
WHAT IF YOU LATER DECIDE TO BECOME MY CLIENT?
If you or your friends decide to work further with me -- and again, there's no obligation to do so -- I submit a written plan/proposal, at no fee for creating it. I only accept clients where I believe I can return my fees at least 50 times over in the measured sales gains achieved.
HOW SOON CAN I GIVE YOU YOUR SITE IMPROVEMENT SESSION?
Call or email me to set a time for your free session. When my schedule allows, I'll even do it with you the same day, or next day. Or, just call me to get clarification.
And give sessions as gifts worth $1,000 to your friends, suppliers, clients, or allies by simply forwarding this email to each of them. They too can then contact me directly at...
Ron Richards, President ResultsLab
is known for multiplying site
results by 2-5 fold by revising
site elements that others don't
realize are leveraged.
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