The key trends outlined in this survey reveal much about the online HR buying process.

Highlights include:

• 64% of HR buyers turn to the Internet first (even before turning to peers) when searching for HR products/services they are interested in purchasing;



• Over half of HR buyers surveyed use an Internet search engine at least once per week to search for information related to human resources. The most popular search engine - Google, among nearly 90% of respondents;



• While many buyers say they visit the Internet "daily" for HR information, they do not rely on any single web site; instead, they visit several sites;



• Nearly half of the HR buyers surveyed participate in an HR-related webcast at least once per quarter;



• Nearly two-thirds of HR buyers read at least one white paper/research report each quarter;



• The most popular "business" social networking service for HR buyers is LinkedIn, followed by Facebook and MySpace; Twitter also made the list for the first time.



• Over half of survey participants were at a director level or higher, with approximately eight percent CEO / C-Suite executives, 16 percent vice presidents, 30 percent directors and 27 percent managers.

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