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Act Now, Succeed in 2009 (July 24, 2008) Contracting advertising spending without looking at the long term consequences of success in 2009 is rash behavior. Belief in a recession is not required to see the folly in contracting marketing dollars. A quick look at this classic chart shows the results of advertising during a recession - it is good for business: The results of a McGraw-Hill research that showed companies advertising during the 1981-82 recession averaged higher sales growth (source). Colleen Gildea . -- . Permalink . - . Today's Bugler . -- . Send To a Friend . -- . Readership Feedback
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