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Friday Special: Ford goes to the Movies
(December 14, 2007) Last week we wrote about the new and so far pretty unexplored road of using recruitment videos. However, cutting edge corporations know what it takes and one example of an early adopter and "explorer" is Ford who right now uses CareerTV to speed up the annual recruiting and hiring of interns and college graduates.
Earlier this year, CareerTV hosted a great new recruitment video for Ford Motor Company, designed to provide prospective candidates with more knowledge and better insight of what it takes to work for one of the world's largest automakers. Ford says a recruitment video gives them an opportunity to showcase the culture of the organization. Barbara Bowen, Manager of Talent Acquisition, uses the tool to reach a broad audience fast and believes it has a much greater impact than other marketing efforts. What CareerTV offers is really a one-stop-shop for the candidates, providing them with more in-depth knowledge about an organization. For innovative companies like Ford, moving forward and embracing new technologies is important, when reaching out to future employees.
"We have seen an increased interest for recruitment videos among all employers, but especially manufacturing companies lately," adds Jim Buttimer, COO at CareerTV. "This is a great way for Ford to show that they are ahead of many other employers in adopting new technologies to appeal to college students."
It is a very competitive recruitment market. By using CareerTV, Ford hopes to attract a wider audience and facilitate the hiring of interns and recent graduates.
It is as close as job seekers can get to meeting with a prospective employer without going there physically, and it is a new impactful tool to get top candidates to consider employers.
It's too early to measure results, but Ford knows that video is one of many marketing tools needed to continue to attract, hire and retain the world's best people.
Contact Helen Luttemo (helen.luttemo @ Careertv.com) for more information.
Colleen Gildea
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