Media Snacks II
(November 06, 2007) Here's an example
of a
media snack. Essentially, the New York Times is
using Twitter to make a river of news...headlines that
are really useful on your cell phone. They look like
appetizers on a tray. Hence the notion of a media snack.
The whole idea of Media
Snacking is an oversimplification of the fact that there
are platform specific characteristics of language. Many
factors, besides some backwoods definition of the King's
English, determine what is the most effective form of
communication, given the platform.
This is something we all
instinctively know. For example, no one really thinks
that
photos are a good place to write anything. Even
though
Douglas Gayeton makes it work, it will never be a
common day occurrence.
Dave Winer is experimenting with a twitter - short
stack information approach that you can expect will have
real influence. It's a Web 2.0 improvement on the
hyperlink to speed the browsing of blogs. The story is
folded under the headline in order to improve the speed
of information access.
Twitter is having an
impact. The 15 to 25 year old set (in which the young
ones see the older ones as technological old folks) uses
cell phone messaging and similarly intimate, small sized
text or IM tools. The content and size of the actual
messages are somewhat limited by the very platform.
In the past 20 years, the
range of platforms has expanded from purely paper to:
- Paper
- Spreadsheet
- Powerpoint
- Email
- IM
- SMS
Each text communications
platform has separate requirements for language and
form. The Media Snack discussion is simply the beginning
of a style guide with a platform foundation.
John Sumser
© 2007 Two Color Hat