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Media Snacks 

(November 05, 2007) Social Media is changing the world. That's the premise behind "Media Snackers" a new blog pointed to by Rich Becker, Recruiting Blogosphere celebrity at Copyrite, Ink. He asked for my opinion on the subject through a blog based bit of passive aggressiveness called tagging.  

(When you "tag" someone, you ask them to do something on the pages of your blog. Whether or not they respond is a function of  whether or not they discover your request. Once there is a response, it becomes hard to tell who is the sadder sack, the blogger or the responder. Happy to wear the badge of Sad Sack, I am responding.) 

Media Snackers is a corporate blog/report/promotional vehicle for the Media Snack consulting crew. They offer a range of services designed to keep your organization hip in the eyes of the younger generation (kids these days). If you are following the emergence of the Millennial and Gen Why communication styles, there is something here for you. 

There are interviews, podcasts (well not really) and vodcasts (that means video clip). Much of it is pretty self serving stuff along the lines of "we're hip, you're not and we can help you for a fee." It's truly delicious to see the idealistic young mimicking the carnivorous ways of their elders. 

But the real question, raised by Rich and muddied by media snackers is "does social media change anything?" 

Let's start with Forrester Analyst Jeremiah Owyang's definition of a Media Snacker (which refers to a video on the page): 

    Folks who consume small bits of information, data or entertainment when, where, and how they want. If you want to be part of their lives you've got to respect them. I'd argue that the folks who created this video emphasized too much that mediasnackers are the youth only, because business folks of any age are busy, get information from multiple sources, and need filters. (Web Strategy by Jeremiah) 

In other words, Media Snacker is shorthand for anyone who uses the internet.  

I'll pick up on this tomorrow, but let me leave you with some top level points: 

  • The Web is a scanning environment, social media builds on this
  • In a scanning environment, the rules of proper English are less important
  • Scanners read around the link, not the whole body of the text
  • To reach scanners, write simply.

- by John Sumser

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