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Niche Boards


(October 19, 2007) This graphic appeared in a Wall Street Journal Article last week. 66% of the $5.9 Billion Job Board Market is held by niche boards. That's $4B in annual revenue for the niche boards. I am sure that the figure is much, much higher. (Maybe as much as $10B in total.)

While the article itself is a good read, there are a number of interesting things to point out.

  • The compete.com analysis shows a slightly different picture.
  • In this particular view of the market, Salary.com* is not considered a "job board". They are in fact a huge source of Job Board Traffic.
  • Notice that, from the perspective of ComScore, Indeed has become the fifth highest trafficked Job Board. Job.com (I would have sworn that Monster owned that domain name. It's not.)
  • It's really amazing that LinkedIn has come to be understood as a job board and is thought of as a niche board by the Wall Street Journal..
  • If you notice, HotJobs is included in the niche boards part of the graph. Isn't it interesting that the Yahoo-Newspapers alliance isn't covered here.
  • The Monster-Adiccio alliance appears to be included in the Monster figures. That means that Monster's traffic has fallen very dramatically. The Adicio alliance happened quite recently.
  • Real players like Boxwood Technologies and RegionalJobs are nowhere included.

All in all, it means that the WSJ, while worth reading, totally misses the boat in this article.

(* Disclosure: I am a director at Salary.com)

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