Niche Boards
(October 19, 2007) This
graphic
appeared in a Wall Street Journal Article last week. 66% of the $5.9
Billion Job Board Market is held by niche boards. That's $4B in annual
revenue for the niche boards. I am sure that the figure is much, much higher.
(Maybe as much as $10B in total.)
While the
article itself is a good read, there are a number of interesting
things to point out.
- The
compete.com analysis shows a
slightly different picture.
- In this particular view of the
market, Salary.com* is not
considered a "job board". They are in fact a huge source of Job
Board Traffic.
- Notice that, from the perspective of
ComScore, Indeed has become the
fifth highest trafficked Job Board.
Job.com (I would have sworn that Monster owned that domain name.
It's not.)
- It's really amazing that LinkedIn
has come to be understood as a job board and is thought of as a
niche board by the Wall Street Journal..
- If you notice, HotJobs is included
in the niche boards part of the graph. Isn't it interesting that the
Yahoo-Newspapers alliance isn't covered here.
- The Monster-Adiccio alliance appears
to be included in the Monster figures. That means that Monster's
traffic has fallen very dramatically. The Adicio alliance happened
quite recently.
- Real players like Boxwood
Technologies and RegionalJobs are nowhere included.
All in all, it means that the WSJ, while
worth reading, totally misses the boat in this article.
(* Disclosure: I am a director at Salary.com)
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