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Relationships Take Time 2 (October 11, 2007) Job postings don't work very well in certain markets. For instance, seasoned working investment brokers with formal certification simply don't cruise the job boards. In New York metro, there's a real shortage of mid-level executives. The supply of college graduates is less than adequate to replace the attrition losses. (I want to underline that last statement...while the population does, in fact, continue to grow, the output of colleges and universities is falling short of demand. The scene in NYC is foreshadowing hard labor supply problems in the areas inhabited by middle class and upper middle class workers.) A job posting (which is a hangover from the old newspaper classified advertising days) simply communicates the availability of work. It doesn't know anything at all about whether or not there is anyone available to take the job. It's just a bunch of text and hope. Posting jobs might have been a practical approach to acquiring employees when population was growing uniformly and unemployment was consistently high. Today, unemployment has been at historic lows for years. In critical industries, the unemployment rate is much closer to 2% than the national or local statistics suggest. Among college graduates, there is nearly complete employment. So simply writing down some text and shipping it off to a media outlet just isn't going to work well anymore. Countless Recruiting consultants will be echoing the title of this series as employers discover that their "one button solution" no longer works. It takes significant time and investment to build a real talent pipeline. The tide is now turning irrevocably.
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