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The New Trovix (September 26, 2007) Some time ago, I visited the Trovix offices down in the googleplex. I was impressed and breathy.
Monday, I spent a large chunk of time on the phone with Trovix learning about their new job board. They claim to have figured out how to use a resume as a discriminating search query. The proposition is: you give them your resume, they give you very targeted results. Their plan is to aggregate millions of jobs, making them searchable by the entry of a resume. They would pay for this approach by selling advertising atop the organic search result stream. The advertiser would, in Trovix' view, occupy a place of singular relevance. Imagine the various job aggregators delivering actual results. Hmmm, that means a search for marketing director doesn't pick up every single instance of marketing and director. Yes, that would be an improvement. I have no question that the Trovix technology could transform the industry. Right now, it's just a piece of technology with no inventory of advertisers or candidates. They will have to buy their way into effectiveness just like everyone else. .Send To a Friend - Email John Sumser. - .Permalink. - .Today's Bugler . - | ERN | Bugler | The Blogs | Advertise | Trends | Archives | Read Today's Bugler Read current Blogging News: BERT Download Authoria's complimentary white paper - Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need? Kennedy Presentation: Adventures In Search Video. Presentation from John Sumser, Recruiting Is A Conversation is available for download. NEW: Presentation from John and Bridget Sumser, Rethinking The Workforce is available for download. Ten Principles for Recruiting An Integenerational Workforce from John Sumser. Contacting Us: Copyright © 2012 interbiznet. All Rights Reserved. Mill Valley, CA 94941 415.377.2255 Send comments to colleen@interbiznet.com |
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