Labor Shortage 5
(August 21, 2007)
They're looking for doctors, in International Falls.
Up on the northern border, where the loon calls.
They don't need a psychiatrist, they're basically all right.
They need fishhooks removed, and treatment for frostbite.
A life that some people only know from a book.
In the dead of winter it can feel like outer space.
But for the right person, it could be the perfect place.
It's not a luxury resort with miles of sand beaches.
It's more known for blizzards, wood ticks and leeches.
It gets cold in winter so you cannot feel your face.
But for the right kind of person, it could be the perfect place.
(Garrison
Keillor quoted in
amednews.com heard on
A Prarie Home
Companion)
The little town of International Falls,
Minnesota hardly seems like the front lines of the labor shortage. For
people who love the cold (hmmm, maybe that explains it all), the town is
a frozen Mecca of sorts. For two years, they could not attract new
doctors. The town of 6,300 had one clinic that was in danger of being
closed.
So they wrangled for Garrison Keillor's
attention. On April 14, the Prairie Home Companion audience heard
Keillor croon the "International Falls is Looking for Doctors" song.
Within a month,
they
had nibbles from 15 physicians.
It's a microcosm of one aspect of the
Labor Shortage: the people with the needed skills are not always in the
right place. This problem, which can be solved with either aggressive
sourcing (which didn't work for International Falls) or clever
employment branding (which worked very well for them), varies
significantly from locale to locale.
For example, the shortage of help in the
medical profession, caused equally by shifting demographics, values,
compensation for medical personnel and the industrialization of the
medical establishment, varies from city to suburb to rural areas.
Branding, flexibility in workplace policy and neighborhood desirability
are key aspects of the competition for scarce workers.
Each profession is in short supply
somewhere.
John Sumser © TwoColorHat. All Rights Reserved.
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