The little town of International Falls, Minnesota hardly seems like the front lines of the labor shortage. For people who love the cold (hmmm, maybe that explains it all), the town is a frozen Mecca of sorts. For two years, they could not attract new doctors. The town of 6,300 had one clinic that was in danger of being closed.

So they wrangled for Garrison Keillor's attention. On April 14, the Prairie Home Companion audience heard Keillor croon the "International Falls is Looking for Doctors" song. Within a month, they had nibbles from 15 physicians.

It's a microcosm of one aspect of the Labor Shortage: the people with the needed skills are not always in the right place. This problem, which can be solved with either aggressive sourcing (which didn't work for International Falls) or clever employment branding (which worked very well for them), varies significantly from locale to locale.

For example, the shortage of help in the medical profession, caused equally by shifting demographics, values, compensation for medical personnel and the industrialization of the medical establishment, varies from city to suburb to rural areas. Branding, flexibility in workplace policy and neighborhood desirability are key aspects of the competition for scarce workers.

Each profession is in short supply somewhere.

John Sumser © TwoColorHat. All Rights Reserved.
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