Nationwide Reverse Phone Book

It doesn't work for cell phones or for accounts that are not listed in the white pages. It does work for most businesses.

Ten years ago, this would have been a moment to celebrate for most recruiters. A free, easily available reverse lookup directory would have been the perfect tool for any recruiter's arsenal. Today, however, it's a yawn. Most people who are the targets of recruiters use cell phones and barely check their landline messages (if they even have a land line). 

That means that the names, addresses and maps available through Google's reverse lookup service are going to be old and/or poor. Lookup your parents phone number. Notice that those nice people at Google will give a map to their house to anyone who can copy down the phone number.

It's one thing to pay lots of college kids to get business information, it's another thing entirely to make the vulnerable even more vulnerable. Take a moment to use the "remove this number" link on behalf of your parents.

John Sumser © TwoColorHat. All Rights Reserved.
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