Identity Management
(June 01, 2007) Anyone who
follows my work knows that I feel strongly about the array of identities
available in our emerging new world. Although I firmly believe that there is a
place for anonymity in political speech in desperate circumstances, I simply
don't see it as a part of a commercial ecosystem. While anonymity has some
potential uses, they are just not a part of the business world. Business runs on
trust and predictability. Anonymity is a violation of that trust.
There's more to the question than a black and white
view of anonymity. As a species, we seem to be going through a shift in our
definitions of privacy and public space. Increasingly, what used to be private
is becoming public. It's odd that the very proactive champions of transparency
(decreasing privacy and increasing public-ness), seem to also favor a very retro
view of anonymity.
What's more interesting is the increasing
tendency (most visible in the Gen Why set) to spawn multiple identities. Alter
Egos, pseudonyms, stage names and vague borders between different aspects of a
single personality seem to be becoming a predominant form. The wonderful
video resume offered by Kristi
Young simply showcases the phenomenon. While we think of resumes as
unidimensional marketing packages that showcase a candidate's high points, the
culture has moved on to separate sets of identities.
We see the tip of the iceberg in our own
Recruitosphere. The Animal, Cheezhead, Mr. Moustache and a host of other
characters signify that our online personalities are not necessarily what our
friends and family see. We're all experimenting with the difference between our
public and private selves while those distinctions are changing.
One thing is pretty clear. Helping people
understand your biases and loyalties makes all of the difference in the world.
Increasingly what matters is the appearance of things. So, if you work for
someone and are taking up their cause, make sure your readers know about it. In
a swirl of ideas, knowing the background and reliability of the information is
critical. Transparency is what makes it possible for someone to effectively
utilize multiple identities.
Whether its different resumes for different
opportunities or different personas for different online environments, the old
rules about one set of truths per person are fading. In certain circumstances,
safety dictates using a persona far removed from your circumstances. That's the
best argument we know of for seamless anonymity.
When that safety net is abused to grind the axe
of your employer or when critical information (like "I am a consultant for the
organization I am defending") is left out, we're left to grapple with
disinformation. That's the essence of
FUD campaign,
not a baseline for the use of anonymity as protected speech. By poisoning the
public well for personal gain, people engaged in this sort of behavior screw it
up for the rest of us.
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