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Ten Principals for Recruiting An Integenerational Workforce from John Sumser.
(May 16, 2007) Over the past couple of years, I have become a regular at a small Berkeley restaurant. O Chame, on Fourth Street, calls itself "Japanese inspired Asian fusion". It's a simple place with a focus on design and really good food. The plaster walls are embedded with beautiful images by Mayumi Oda. The place is famous for its inspired variations on Udon soup and incredible appetizers.
About a year ago, a waitress introduced me to what's become my favorite dessert. It took her several hard selling minutes to try the "Caramel Balsamic Gelato". Once I had the first taste, I was hooked.
Like me, you are probably wondering, "balsamic vinegar and ice cream?" It shouldn't have surprised me. I've been eating fruit drizzled with well aged balsamic for a number of years. Even so, the raw thought of adding vinegar to something sweet always makes me nervous.
As I paid the check that night, I asked for the name of the gelato maker so that I could try to get some for home consumption. Like I do, I immediately forgot but remembered "caramel balsamic gelato" well enough to look it up on line". I spent the next several months looking for GelatoMassimo. It's carried by a number of stores locally but none of them seemed to have the Caramel Balsamic. They had lots of other flavors.
Finally, in frustration, I sent the company an email last month. I explained my love of the product and my frustration finding it. I assumed, as is often the case, that the email would go unanswered or, at best, come back with an unsatisfactory response. But, I'd tried everything else.
The president of the company, Massimo Corporale, responded, almost immediately:
What a way to make me an even bigger fan.
When the talk turns to building intimate relations based on attraction rather than promotion, this is a good model of how to do it. A good product and a willingness to build your brand are the required ante.Send To a Friend
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