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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations Read Today's Bugler       Read current Blogging News: BERT

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How To Do It

(May 07, 2006) Kayal Rajendran of PRbyTheBook really knows what she's doing. The job of a PR person is to make journalists and media folks successful. She does this artfully by making it easy to do what she wants. That's always the key to successful promotion.

I got a press release from her making the following offers:

  • You can use the press release below in your site as a feature article
  • You can use Lesley as an expert source when you have a topic that is appropriate for her
  • We can provide a Q&A with the author that you can use
  • Lesley has several articles available for reprint, including "Sanity for Moms Juggling a Home-Based Career," "The Balanced Mom – Fact or Fiction?" and "10 Tips for Avoiding Home Business Scams."
  • We can send you a bio on Lesley
  • You can schedule an interview with the author
  • We can e-mail you a review of the book
  • We can send you a book for you to review on your site

It's a template for successful promotional work. Here's the story she was peddling.

New Site is Missing Link Between Qualified Professionals and Businesses Looking to Outsource Work 

There's a new breed of women professionals out there. They are experienced, talented and motivated. They are women on a mission to redefine their career path. This new generation of professionals is opting to leave corporate America for a more flexible work environment. No longer does having a career force them to sacrifice their family time. Nor does it mean sacrificing their career to have a family. But where can companies find them?

HireMyMom.com is a new website launching in May that will help companies locate qualified home-workers by enabling professional women to market their skills, experience and education to businesses needing to outsource work. Businesses can hire these professionals at a fraction of the cost of hiring traditional employees or contractors for temporary or permanent assignments. This creates a win-win relationship where a company gets a high-level professional at a reduced cost and the professional is able to keep a flexible schedule working from home.  

Businesses need reliable, motivated, cost-friendly help. And these professionals are eager to prove their talent and skills. In fact, the U.S. Census Bureau reports that over 5.4 million mothers put their careers on hold to stay home with children. That adds up to a lot of talented women with experience, education, skills and motivation to find flexible work that can be done from their home office.

Lesley Spencer Pyle is founder & president of HireMyMom.com and www.HBWM.com, Inc. (Home-Based Working Moms™), a professional association and online community of parents who work from home and those who would like to. She is a regular columnist with Entrepreneur.com, a contributor to DrLaura.com, is featured on DrPhil.com, the author of The Work-at-Home Workbook: Your Step-by-Step Guide on Selecting and Starting the Perfect Home Business for You, and a Clubmom Work from Home Expert. She is based in Houston and is currently available by phone or in person, upon arrangement.

Benefits of outsourcing through HireMyMom.com:

  • There is never a fee for outsourcing through HireMyMom.com

  • Save on time by sending out one query that goes to multiple candidates

  • You interview, evaluate and decide which candidate is best suited for your project all in one place.

  • Ability to tap into the incredible talent and experience of home-based experts throughout the country

Visit www.HireMyMom.com for more information.

As it is with the other offers, the article is the model of simplicity. It's simple, straightforward and easy to understand.

It's really wonderful to work with someone who has this level of competence.

John Sumser © TwoColorHat. All Rights Reserved.
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